Sam Houlding is the Managing Director of B2B at Spotlight Sports Group, a global media and technology company built on the heritage of Racing Post. He leads the group’s B2B strategy, overseeing commercial growth, product innovation, and partnerships with major operators such as Kindred, Ladbrokes, and Coral, as well as racecourses like York and Ascot.
Houlding joined Spotlight Sports Group in 2010 and previously served as Chief Commercial Officer, a role he assumed in October 2020. In that capacity, he played a key role in the company’s global expansion, including entry into the US market and the AS Diario partnership in Spain. He is based in London and holds a degree from the University of Leeds.
He is a frequent speaker at industry events and has appeared on podcasts such as The Attention Shift and the Sports Management Podcast, discussing topics ranging from B2B marketing strategies to the globalization of horse racing.
Career History
| Company | Role | Dates |
|---|---|---|
| Spotlight Sports Group | Chief Commercial Officer and Managing Director B2B | – present |