Rob Mitchell is an experienced commercial leader in sports, currently serving as Commercial Director at AFC Bournemouth. His role encompasses partnerships, hospitality, brand strategy, marketing, events, retail, and public speaking for the Premier League club. He leverages the power and passion of football to connect brands with their target audiences.
Mitchell played a key role in securing and extending the club's partnership with Dorset Chamber, and in appointing Two Circles to elevate AFC Bournemouth's commercial operations upon its arrival in the English Premier League. His work focuses on driving revenue growth and enhancing the club's commercial profile.
A graduate of Bournemouth University, Mitchell credits his degree for enabling him to become Commercial Director at AFC Bournemouth. He is originally from Brighton. He has been with the club since at least 2016, overseeing a period of significant commercial expansion as the club rose through the football leagues.
Career History
| Company | Role | Dates |
|---|---|---|
| AFC Bournemouth | Commercial Director | – present |