Nona Titanyan is an iGaming CRM specialist with over seven years of experience in the gambling industry. Her expertise spans retention strategies, lifecycle automation, gamification, loyalty programs, and user journey planning, with a strong focus on designing and executing CRM strategies that prioritize lifetime value over short-term acquisition.
Titanyan is a vocal advocate for thoughtful CRM automation, warning against the pitfalls of over-automation in a 2024 interview with the Georgian Gambling Association and on the iGaming Accent by SBC Eurasia podcast. She emphasizes the critical importance of post-registration engagement and building player journeys that foster long-term loyalty rather than transactional interactions.
Currently based in Armenia, Titanyan serves as CRM Operations Team Lead at Hybrid Interaction, where she also holds the equivalent title of Senior Project Manager. She is frequently featured as an industry commentator and has contributed insights to major iGaming publications and events, including a Facebook feature by Eventus International titled "CRM Unchained: Building Player Journeys That Print Lifetime Value."
Career History
| Company | Role | Dates |
|---|---|---|
| Hybrid Interaction | Speaker | – present |