Hybrid Interaction
- Founded
- 2007-01-01 in Tel Aviv, Israel
- Headquarters
- Tel Aviv, Israel
- Phone
- +972 528 577 539
Hybrid Interaction is a boutique CRM and gamification consultancy agency founded in 2007 and headquartered in Tel Aviv, Israel. The company exclusively serves the iGaming industry, providing data-driven managed services and strategic consulting to both online and land-based gambling operators. With a focus on player conversion, retention, loyalty optimization, and VIP management, Hybrid Interaction has completed projects with over 300 gambling establishments worldwide. The firm distinguishes itself through a highly tailored, client-centric approach, partnering with industry leaders such as Greentube, Entain, Hard Rock & PlayStar, Holland Casino, and Groupe Barrière. It also collaborates with a network of trusted technology partners including Smartico, Fast Track, and Optimove to integrate best-in-class tools. Despite its moderate size of 11–50 employees, Hybrid Interaction has maintained a steady presence for nearly two decades, positioning itself as a results-driven partner for sustainable growth in competitive iGaming markets.
Detailed Review
History and Founding
Hybrid Interaction was founded in 2007 in Tel Aviv, Israel, and has remained privately held since inception. The company was established to address the specific CRM and gamification needs of the iGaming sector, a niche that has grown increasingly complex with regulatory changes and competitive pressures. Over nearly two decades, it has built a reputation for deep industry knowledge and long-term client relationships.
Business Model
Hybrid Interaction operates as a consulting and managed services firm, generating revenue through strategic advisory engagements and ongoing operational support. Rather than developing proprietary software, the company leverages third-party technology platforms from partners like Smartico, Fast Track, and Optimove to deliver tailored solutions. Its clients are primarily iGaming operators seeking to improve player retention, reactivate lapsed databases, and optimize VIP programs.
Services and Partnerships
The agency offers a suite of service-based products: CRM and gamification consulting, managed CRM services, VIP management, player retention programs, and operational optimization for websites, promotions, and customer service. These services are supported by a network of technology partners that provide the underlying platforms. Notable long-term clients include Entain, Hard Rock & PlayStar (New Jersey), Holland Casino, and Groupe Barrière, while technology partners include Smartico, Fast Track, Customer.io, Solitics, and Optimove.
Market Position
In the competitive landscape of iGaming consultancies, Hybrid Interaction differentiates itself through its exclusive focus on gaming and its data-driven, bespoke approach. With over 300 completed projects and a presence in both European and US regulated markets, the company has established itself as a trusted specialist. No public funding rounds or major acquisitions have been reported, reflecting its steady, operationally focused growth.
Key Products
CRM & Gamification Consulting
Strategic advisory to design and optimize CRM and gamification frameworks for iGaming operators, covering player lifecycle management and loyalty mechanics.
Managed CRM Services
End-to-end execution of CRM campaigns, including segmentation, automation, and performance analysis, delivered by Hybrid Interaction's team.
VIP Management
Tailored programs to identify, nurture, and retain high-value players, combining data analysis with personalized engagement strategies.
Player Retention Programs
Structured initiatives to reduce churn, including win-back campaigns, bonus optimization, and behavioral triggers.
Operational Optimization
Consulting on website user experience, promotional offer structuring, and proactive customer service techniques to boost operational efficiency.
Key Persons
Nona TitanyanSpeaker
Shahar AttiasChief Executive Officer