Eugene Bredenkamp

Eugene Bredenkamp is an award-winning marketing executive with deep experience in iGaming, affiliate marketing, and digital growth. He is known for leveraging AI, automation, and data-driven strategies to drive measurable results, and frequently speaks at major industry conferences such as SiGMA World Rome and SiGMA Europe.

He currently serves as Chief Marketing Officer / VP of Marketing at Black Labz, an iGaming and affiliate technology provider, where he leads growth and marketing strategy. In this role, he has delivered workshops on affiliate program optimisation and scaling, including a session at SiGMA World Rome in late 2025.

Previously, Bredenkamp spent several years at Olympic Entertainment Group (Olympic Casino), rising to Digital Marketing Director. There, he led digital innovation, oversaw marketing operations, and mentored team members. His career also includes earlier leadership roles in affiliate tracking software and marketing consulting, which gave him a strong foundation in the iGaming ecosystem.

An active thought leader on LinkedIn, Bredenkamp frequently shares insights on growth without guessing, data-driven decision-making, and the evolving affiliate landscape. His expertise is sought after by event organisers and industry peers alike, making him a recognised figure in the global iGaming community.