Uplatform draws operator attention with supermarket-themed stand at iGB L!VE
2026-07-15
Source: Yogonet
Uplatform used a supermarket-themed booth at iGB L!VE 2026 to promote its all-in-one platform, attracting operators with interactive games and securing exclusive agreements for its Turnkey and Sportsbook solutions.
At iGB L!VE 2026 in London, B2B iGaming provider Uplatform turned its stand into an "iGaming Supermarket" to illustrate the convenience of sourcing multiple products from a single vendor. The booth, located at ExCeL London's Stand R60, used a retail-inspired design to show operators how to avoid the complexity of working with numerous suppliers.
The interactive setup included a Wheel of Fortune, a daily Receipt Raffle offering a $1,000 prize, and a "Guess the Basket" challenge, which together kept the stand busy throughout the event. Shopping baskets, branded merchandise, and a cocktail bar serving drinks with football-shaped straws completed the retail experience, creating a lively atmosphere for visitors.
Uplatform's marketing head Maria explained that the stand's concept was built to reflect the company's core pitch: a unified platform where operators find everything required to launch, grow, and stay competitive. The company's executive and sales teams also used VIP areas for networking and successfully sealed exclusive agreements during the show for its Turnkey Platform and Sportsbook API integration.
The Turnkey Platform bundles sportsbook, casino content, payment processing, CRM, affiliate management, back-office functions, localization services, and first-line support into a single infrastructure. According to Uplatform, this approach helps operators break into new markets faster by providing localised content, regional payment methods, and market-specific sports coverage without needing separate integrations. The platform is designed to let operators manage and expand their iGaming business through one unified system rather than juggling multiple providers.