Uplatform Captivates Attendees at iGB L!VE 2026 With Supermarket-Themed Stand
2026-07-13
Source: Focus Gaming News
Uplatform drew strong operator traffic at iGB L!VE 2026 with a supermarket-themed stand showcasing its integrated platform, sportsbook, and casino solutions, while securing exclusive partnership deals.
Uplatform generated significant buzz at iGB L!VE 2026, held at ExCeL London, by transforming its stand into a creative “iGaming Supermarket.” The B2B provider used the retail-inspired setup to showcase its unified platform, sportsbook, and casino offerings, drawing large crowds of operators throughout the event.
The interactive booth, designated as Stand R60, was designed to illustrate how operators can avoid the complexity of managing multiple vendors. Attendees flocked to explore Uplatform’s full product suite and participate in engaging activities such as a Wheel of Fortune game, a daily $1,000 Receipt Raffle, and the “Guess the Basket” challenge. The attention to detail extended to branded merchandise shrink-wrapped like real store products, shopping baskets used as desk decorations, and a cocktail bar serving drinks with football-shaped straws that became popular giveaways.
In dedicated VIP zones, Uplatform’s leadership and sales teams held packed networking sessions, securing exclusive event-only launch terms for Turnkey and Sportsbook API integrations. The strong foot traffic and high-level engagement underscored the company’s momentum in the iGaming space.
Maria, Head of Marketing at Uplatform, explained the concept’s purpose: “Our supermarket concept captured exactly what Uplatform stands for: an all-in-one platform where operators can access everything they need to launch, scale, and compete with confidence.” She added that seeing visitors instantly grasp the idea was “incredibly rewarding.”
The provider’s award-winning Turnkey Platform integrates sportsbook, casino content, payments, CRM, affiliate tools, back office, localisation, and first-line support into a single connected infrastructure. This design enables operators to achieve faster market entry, stronger control, and long-term scalability without relying on scattered suppliers. Precision localisation—offering regional content, local payment methods, and relevant sports and leagues—further supports rapid expansion into new markets.
Although iGB L!VE 2026 has concluded, Uplatform continues to welcome global operators to its digital supermarket for partnership opportunities.