Soaring Eagle Casino & Resort and Detroit Lions Strike Five-Year Deal

Soaring Eagle Casino & Resort has entered into a five-year agreement with the Detroit Lions of the NFL, a partnership that will see the launch of a dedicated Soaring Eagle Sports Bar within Ford Field’s upper concourse.

Soaring Eagle CEO Joseph Nayquonabe called the arrangement “a cool opportunity” to extend the resort’s hospitality and entertainment offerings directly into the stadium. The collaboration also encompasses exclusive promotions, special events, and fan activations tailored for Lions supporters and Soaring Eagle guests. Additionally, Soaring Eagle Casino & Resort will serve as the presenting partner of the Detroit Lions mobile application.

In a statement released on its website, the casino operator said the multi-year alliance goes beyond a typical partnership, representing a shared commitment to delivering memorable experiences for fans and communities across Michigan. The deal runs for five years, with specific “one-of-a-kind opportunities” planned under the theme of “One Pride.”

Separately, the Michigan Gaming Control Board (MGCB) gave the green light on July 13 for DraftKings to launch its online poker platform across multiple states, having confirmed that the operator met all regulatory requirements. DraftKings’ online poker offering is currently live in Michigan via the Bay Mills Indian Community, which acts as the state’s iGaming partner. Michigan joined the Multi-State Internet Gaming Agreement (MSIGA) in 2022, alongside Delaware, Nevada, New Jersey, Pennsylvania, and West Virginia. Before joining MSIGA, online poker players in the state could only compete against others within Michigan, not across state lines.