Novibet Renews Aris FC Sponsorship Until 2030
2026-07-23
Source: Global Gaming Insider
Novibet extends its partnership with Aris FC until 2030, unveiling a new kit and highlighting community initiatives, while also signing a three-year deal with AEK Larnaca and expanding its regulated-market presence.
Novibet has secured a long-term extension of its sponsorship with Greek football side Aris Thessaloniki FC, with the agreement now running through 2030. The announcement coincided with the club’s unveiling of its new home kit for the 2026-27 season.
In a LinkedIn post, the operator described the partnership as founded on "trust, shared values and a common ambition for continuous growth." It emphasised that the collaboration goes beyond the pitch, incorporating fan engagement programmes and community-focused projects intended to drive positive social impact alongside Aris FC’s sporting goals.
The renewal is part of Novibet’s strategy of forging multi-year sports alliances across different jurisdictions. Earlier this week, the company became the principal sponsor of Cypriot club AEK Larnaca through a three-year deal valid until 2029, which also prioritises supporter interaction and charitable initiatives.
Beyond sponsorship, Novibet has been strengthening its regulated-market footprint. Earlier in 2026, it became the first operator to obtain a licence from Ireland’s Gambling Regulatory Authority. The firm has also bolstered its marketing leadership, appointing Christos Lamprou as Global Brand Activation Lead not long after Elena Barba was promoted to Chief Marketing Officer.