Hard Rock Bet Secures Multi-Year Sportsbook Partnership with Miami Marlins

Hard Rock Bet has entered into a multi-year agreement to become the official sportsbook of the Miami Marlins, strengthening ties between two prominent South Florida brands. The deal unites the casino and gaming operator with Major League Baseball’s local franchise, further embedding Hard Rock Bet into the region’s sports and entertainment fabric.

Under the partnership, fans will gain access to exclusive promotions, premium hospitality experiences, original digital content, and integrated activations both at loanDepot park and across the Marlins’ TV and online platforms. Beginning in August, a special Grand Slam promotion will offer Bonus Bets to attendees whenever the Marlins hit a grand slam during home games.

Hard Rock Bet’s branding will also appear prominently on Marlins.TV broadcasts, where live odds and promotional offers will be displayed throughout the season in an effort to boost viewer engagement. These features aim to give fans a more interactive way to follow the action.

“As the sports betting landscape continues to evolve, Hard Rock Bet represents foundational innovation and leadership,” said Miami Marlins Vice President of Partnership Development & Marketing Robert Gelman, welcoming the brand to the team’s partner family. He added that the arrangement will unlock “exciting rewards and experiences” for both Marlins fans and Hard Rock Bet players.

Lauren Varnas, Hard Rock Digital Vice President of Brand Marketing, noted the natural fit between the two organizations, stating, “South Florida is our home, and the Marlins are at the heart of this community.” She highlighted exclusive in-game features and engaging content as key elements designed to deepen fan connections throughout the season.