GAT Official Launch Brazil 2026 to explore regulation, World Cup and land-based casino legislation in São Paulo

The GAT Official Launch Brazil 2026, scheduled for 29-30 July at the Jockey Club of São Paulo, will bring together regulators, operators, investors and industry experts to examine the evolving Brazilian gaming landscape. The event is organised by GAT Events, a Latin American trade show brand with over 27 years of history, and marks the company's formal expansion into Brazil.

The programme will address market regulation and enforcement, sports integrity, responsible gaming, B2B licensing, the land-based casino bill (PL 2234), prediction markets, and the federal lottery issue. A key focus will be the shift from licence issuance to effective oversight, as well as the upcoming World Cup as a test for the regulated regime.

Prominent figures have been appointed as GAT Brazil Ambassadors to support the event's launch. They include Alex W. Pariente, chair of the event and founder of Pariente Advisory, along with Neil Montgomery, Liliana Costa, Bárbara Teles, Ricardo Magri, Plínio Augusto Lemos Jorge, Bruno Omori, Amilton Noble, Sávio Prado, Iuri Castro, Georges Didier and Hugo Leite. They will moderate and participate in panels alongside government officials and business leaders.

José Aníbal Aguirre, founder and CEO of GAT Events, said: "The generous and wholehearted response from so many friends offering their support is truly motivating." He added that on 29 July an invitation-only toast will be held at Vicky Barcelona restaurant, with the full conference on 30 July at the Jockey Club.

Alex W. Pariente commented: "Brazil is no longer debating whether it will have a regulated market; it’s debating how investable it will be." Liliana Costa, Latin America Director at World Gaming Business, noted that Clarion Gaming's World Gaming Business is serving as media partner and that the market is "at a pivotal moment for the consolidation of a regulated, responsible, and sustainable ecosystem."

Panel schedule highlights

The conference on 30 July runs from 2:00 PM to 6:45 PM, followed by a networking cocktail reception. Registration opens at 1:00 PM.

The opening remarks will be delivered by Aguirre and Costa. Pariente will then present a chair's introduction covering the market's state in mid-2026, including the channelling gap, the World Cup's implications, and the outlook for Bill 2234 on land-based casinos.

Panel 1, moderated by Neil Montgomery, focuses on enforcement challenges, featuring Hazenclever Lopes Cançado, Fabiano Jantalia and Eduardo Ludmer. Panel 2, moderated by Bárbara Teles, examines the World Cup's impact on integrity, advertising and responsible gaming, with Ricardo Magri among participants.

Panel 3, moderated by Hugo Leite of GLI, discusses B2B licensing and technology infrastructure. Panel 4, moderated by Pariente, explores integrated resorts and tourism potential under Bill 2234, with Roberto Carvalho Brasil Fernandes, Plínio Augusto Lemos Jorge and Bruno Omori.

Panel 5, also moderated by Pariente, looks at the future of land-based casinos and omnichannel integration, with Max Bauer of Novomatic. Panel 6, moderated by Sávio Prado, addresses prediction markets and regulatory boundaries, featuring Fabricio Tota. The closing panel, moderated by Amilton Noble, tackles the federal lottery issue with Fabíola Esteves, Ricardo Amado, Roberto Quattrini and Iuri Castro.

The event is sponsored by Gaming Laboratories International (GLI). Further details and tickets are available via the organisers.