EvenBet Gaming secures Swedish B2B licence to advance Nordic expansion

EvenBet Gaming has added Sweden to its portfolio of regulated markets after obtaining a B2B supplier licence from Spelinspektionen, Sweden’s gambling regulator. The Malta-based technology provider can now offer poker software and gaming platforms to Swedish-licensed operators under a five-year B2B licence valid until 2031.

Nordic expansion continues

The Swedish approval follows the award of a Danish B2B licence in May, underscoring EvenBet’s strategy to build a stronger footprint across the Nordic region. In a statement to iGaming Expert, the company described Sweden as a natural next step after Denmark, noting that the country “represents one of Europe’s most mature and highly channelled iGaming environments, with over 85% of players engaging within legal frameworks.”

Founded in 2001 by Dmitry Starostenkov, EvenBet has grown into one of the industry’s faster-expanding online poker networks, also providing card games and turnkey casino platforms. More recently, the supplier has extended its offering to include full back-office gaming and player management systems, designed to help operators launch and grow compliantly in regulated markets. The company sees poker as a strong acquisition and retention tool, particularly as operators face pressure to improve customer economics in tight-margin European jurisdictions.

Regulatory shift in Sweden

Sweden introduced mandatory B2B licensing for online gambling software and game manufacturers from 1 July 2025, following changes to the Gambling Act 2018 approved by the Riksdag in 2024. The overhaul aimed to tighten market oversight, increase supplier accountability, and block unlicensed content from reaching consumers through the regulated channel.

EvenBet emphasised that its priority in Sweden is to deliver a turnkey poker platform that supports compliance and drives player acquisition and cross-sell. “By handling all backend compliance, RNG certifications and security testing directly with Spelinspektionen, we significantly reduce friction for our partners,” the company said.

Market context

Sweden remains one of Europe’s most competitive regulated gambling markets. Licensed operators reported SEK6.7bn (€610m) in gross gaming revenue during Q1 2026, with online casino and sports betting contributing a record SEK4.44bn. Despite this maturity, channelisation continues to be debated. Spelinspektionen estimated the regulated share of total gambling at 84% in 2025, but some operators argue online casino channelisation is closer to 57–60%, well below the rate for sports betting.

EvenBet views the country’s established regulatory framework and sophisticated operator base as the key attractions. “Sweden is a crucial pillar in our long-term European strategy, and we look forward to helping Swedish-licensed brands increase player lifetime value safely within the legal market,” the company added.