BOYLE Sports Unveils Exclusive Touch Bet Feature Connecting Retail and Mobile

BOYLE Sports has launched Touch Bet, an innovative feature designed to seamlessly link its physical betting shops with its mobile application. This new tool allows customers to construct racing bets using interactive touchscreens located within retail outlets, streamlining the betting process.

Developed in collaboration with Spotlight Sports Group, Touch Bet is currently offered exclusively to BOYLE Sports patrons during its initial rollout. The system enables users to navigate race meetings on Digital Racing Post-powered touchscreens, select their desired picks, and build their wagers. Once a bet slip is created, customers have the flexibility to finalize their transaction either directly at the counter with a staff member or by scanning a QR code to complete the bet through the BOYLE Sports app.

This introduction represents a significant stride in BOYLE Sports' overarching strategy to unify its retail and digital channels. The company aims to provide a versatile betting environment, merging advanced digital tools with the established support found in its brick-and-mortar locations.

Philip Chubb, Retail Commercial Director at BOYLE Sports, highlighted the customer-centric benefits. "Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering," Chubb stated, emphasizing that customers desire "more control, more convenience and a smoother experience when placing their bets." He added that the feature empowers users to "browse, build and place their racing bets in the way that suits them, whether that's at the counter or through our app."

Chubb also expressed pride in the feature's exclusivity, noting, "It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences."

From the partnership perspective, Jon Sanders, Head of Retail Development at Spotlight Sports Group, lauded the innovation. He described BOYLE Sports' Touch Bet as "a true first in the retail environment," praising its blend of BOYLE Sports' betting expertise with premium Racing Post content presented on digital displays. Sanders further commented that BoyleSports was "the ideal partner to work alongside in developing and launching the product," and that by bringing "the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets."

This launch follows BOYLE Sports' substantial £100 million investment in the UK market last year. It also complements other recent enhancements to the operator's product suite, including Smart ACCA, a data-driven accumulator tool for football and horse racing bets.