1xBet Renews Dallas Open Sponsorship as ATP 500 Upgrade Elevates Tournament
2026-07-24
Source: iGamingNews.com
1xBet has renewed its official betting partnership with the Dallas Open, which was upgraded to ATP 500 status in 2025 and will continue to display the operator's branding through at least the 2027 edition.
Global betting operator 1xBet has renewed its partnership with the Dallas Open, continuing as the event's Official Betting Partner. The extension builds on a collaboration that began in previous years, with the company now set to maintain its branding presence at the indoor hard-court competition.
This annual ATP 500 tournament, upgraded in 2025, features men's singles and doubles matches. It offers a substantial prize pool and ranking points, regularly drawing top-tier tennis talent. The event serves as a key bridge between the early-season schedule and the spring major championships in the United States, while its Texas location benefits from the state's expanding sports culture and modern tennis facilities.
"By working closely together, we can make this championship even more important on the tennis calendar," a 1xBet representative said.
Under the terms of the renewed agreement, the 1xBet logo will be displayed during Dallas Open 2027 matches. The company's continued involvement aligns with the tournament's growing international media coverage and broadcast audiences following its ATP 500 upgrade.
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