Zitro Digital

History and Background

Zitro Digital was established in 2016 as the online arm of Zitro International, which had already achieved leadership in land-based Video Bingo and Video Slots. The division's core strategy is to bridge the physical-digital divide by taking high-earning land-based titles and optimizing them for online play, while also creating digital-first content. The parent company, founded by Johnny Ortiz in 2007, had built a strong reputation in brick-and-mortar casinos worldwide, providing a ready-made audience for the digital transition.

Product Portfolio

Zitro Digital's portfolio is organized into three pillars: land-based games adapted for online, original online-first titles, and seasonal/promotional content. Key digital adaptations include the multi-award-winning Wheel of Legends, Mighty Hammer Link Up, Epic Kingdom, and Altius Glare. The original online-first games feature modern mechanics and seasonal themes, while the BET System and Tournament & Promotions Engine provide operators with comprehensive engagement tools.

Business Model and Technology

Zitro Digital operates as an iGaming content provider, generating revenue through licensing its games to online casinos and aggregators. Its games are built on a scalable, high-performance platform that supports standard API integration. The division benefits from the parent company's R&D campuses in Barcelona (game design, mathematics, and software engineering) and Bangalore (engineering and QA), ensuring robust development and support.

Partnerships and Market Expansion

In 2024–2025, Zitro Digital expanded its reach through strategic partnerships with Games Global Plus, Torrero, and Esportes da Sorte in Brazil. These agreements have enabled the distribution of Zitro's catalogue across regulated markets in Latin America, Asia, and Europe. The division also works directly with operators, offering turnkey marketing tools to boost player retention.

Licensing and Regulation

Zitro Digital holds a Type 1 critical gaming supply licence from the Malta Gaming Authority (MGA/CRP/285/2014), allowing it to supply games to operators in MGA-regulated jurisdictions. The parent company, Zitro International, also holds licences in multiple Latin American and European markets, ensuring compliance across its operational footprint.

Awards and Recognition

The division's titles have received notable industry accolades. Mighty Hammer Link Up won the 2025 Eilers & Krejcik Gaming Award for Top Performing Game – Latin America. Altius Glare was awarded Best Slot Machine at the 2024 European Casino Awards, and Epic Kingdom earned the 2023 EKG Award for Top Performing Game – LATAM. These awards underscore Zitro Digital's ability to deliver commercially successful content.

Leadership and Future Outlook

In 2024, Michael Bauer, former Greentube executive, was appointed CEO of Zitro Digital. Under his leadership, the division aims to become a top-tier iGaming content supplier by leveraging Zitro's land-based credibility, investing in original game development, and forging strategic alliances with major aggregators and operators.