Alea Gaming

History & Founding

Alea was founded in Barcelona, Spain, in 2012 by Alexandre Tomic. The company’s origin story, as told in an iGB interview, describes a team that had previously run online casino operations and was frustrated with the complexity of integrating multiple game providers individually. Rather than building another operator brand, the founders decided to create a pure aggregation layer that would eliminate the technical and commercial friction of content distribution. The company launched its aggregation platform with a focus on simplicity and transparency – no minimum fees, no platform lock-in, and no hidden costs. Over the next five years, Alea grew from a handful of provider integrations to a network of over 170 partners, serving operators in multiple regulated markets.

Business Model & Products

Alea operates as a business-to-business (B2B) iGaming technology provider. Its primary offering is Alea Play, a casino game aggregation platform that provides single-API access to more than 16,000 games from over 250 third-party studios. The platform includes a Looker-based business intelligence tool that gives operators real-time data on player behaviour, game performance, and market trends, enabling data-driven campaign optimisation. Alea also offers AleaPay, a payment gateway aggregation service that replicates the same “one-integration” model for financial transactions, allowing operators to connect multiple payment processors under a single contract. Additionally, Alea owns and operates two exclusive content brands: Spinthon – a studio producing proprietary slot games available only through Alea, and Felix Gaming – another exclusive game developer providing unique content to Alea’s operator network. These exclusive titles give operators a competitive edge by offering games not available through direct integrations or other aggregators.

Technology & Performance

Alea’s platform is built for high throughput and low latency, handling over 21,000 transactions per second. It supports iFrame game launch, which allows operators to keep players on their own website throughout the gaming session, maintaining full control over the user interface, user experience, and wallet. The platform provides full data retention (no trimming of game data attributes), enabling operators to analyse player behaviour across all providers in real time. Alea also offers native-speaking account and game managers to help operators select the right content for specific markets.

Market Presence & Partnerships

Alea has established a strong presence in markets such as Brazil, Spain, South Africa, and Malta. The company regularly participates in iGaming conferences as a headline sponsor or exhibitor, including NEXT Summit and NEXT Focus Brazil. In 2025 and 2026, Alea announced several new content distribution partnerships, including with Tom Horn Gaming (December 2025) and FAZI (May 2026), the latter bringing nearly 300 casino games to the platform. In 2026, Alea also integrated with Sportingtech’s casino platform, making over 15,000 games available to Sportingtech’s operator clients.

Regulatory & Licensing

Alea holds multiple licenses from reputable gambling jurisdictions, allowing it to distribute content in regulated markets. The company states that its platform provides “full regulatory coverage” and supports operators in meeting local compliance requirements.

Recent Leadership Changes

In a significant management reshuffle, founder Alexandre Tomic stepped down as CEO and moved to a non-executive director role. Jordi Sendra, previously the company’s Chief Operating Officer, was appointed Chief Executive Officer. The reshuffle also included the appointment of a new Chief Operating Officer, though the name of that individual has not been confirmed from available public sources at the time of writing.