Virgin Bet

Virgin Bet, a prominent online sports betting and casino platform, officially launched in the UK in 2019. The brand operates under the umbrella of LiveScore Group, which holds a licensing agreement with the Virgin Group. Initially, Virgin Bet was launched by Gamesys Group in partnership with SBTech, before LiveScore Group was formed as a demerger from Gamesys in September 2019 and subsequently acquired Virgin Bet.

Business Model

Virgin Bet's core business revolves around offering online sports betting and casino gaming services. The platform provides a comprehensive sportsbook covering a vast array of sports, including popular options like football, horse racing, tennis, basketball, and cricket, alongside niche markets such as chess and virtual sports. Beyond traditional pre-match betting, Virgin Bet emphasizes in-play betting, cash-out features, and bet builders to enhance the user experience. In addition to sports betting, the platform features an online casino with a selection of classic games, jackpot slots, and other slot machines, aiming to replicate the thrill of a Vegas casino.

Market Position and Licensing

Since its launch, Virgin Bet has established itself as a significant player in the competitive UK betting market, being recognized as one of the fastest-growing sportsbooks. It is licensed and regulated in Great Britain by the Gambling Commission (Licence No: 54310) and in Gibraltar by the Government of Gibraltar and the Gibraltar Gambling Commissioner (RGL No: 114 and 115). The company emphasizes a commitment to responsible gambling, offering tools such as deposit limits, time-outs, and self-exclusion options, and actively works with organizations like GamStop.

Partnerships and Strategic Direction

Virgin Bet has strategically formed several notable partnerships, particularly within the UK's horse racing industry. They have extended agreements with organizations like Arena Racing Company (ARC) and The Jockey Club, sponsoring key race days and events at prestigious venues such as Doncaster, Newmarket, Aintree, Sandown, Kempton Park, and Chester Racecourse. In a significant move to expand its football presence, Virgin Bet secured a landmark sponsorship agreement with TNT Sports in September 2025, becoming the official sponsor for the broadcaster's exclusive coverage of the UEFA Europa League and UEFA Europa Conference League for the 2025/26 season. The company has also demonstrated a clear international growth strategy, marking its first expansion outside the UK with a launch in South Africa in March 2026, where it operates under a Bookmaker Licence granted by the Mpumalanga Economic Regulator.

Technology and Operations

In July 2024, Virgin Bet completed a full migration of its sportsbook platform onto Kambi's sportsbook platform, strengthening its partnership with Kambi Group, which also collaborates with LiveScore Bet. This migration aims to enhance the betting experience and drive further growth in its target markets. Virgin Bet leverages its connection with LiveScore Group's integrated ecosystem, which combines sports content with betting services through in-house technology, aiming to offer a streamlined experience to sports fans.

Products and Offerings

The company offers a range of promotions, including welcome bonuses for new players, regular free games like 'Search For The Phoenix' and 'Fives' casino slots, and sports-focused promotions, particularly for football. Customers can access Virgin Bet services through its official website and highly-rated mobile applications available for both Android and iOS devices, ensuring real-time updates and a seamless betting interface. While primarily an online operator, it has also focused on responsible gambling features and dedicated customer support.