Velitech ( Playx1 )

Company History and Founding

VeliTech was established in 2016, initially operating as a small, agile startup. The company's early work included developing the Horizon platform, a Ukrainian SaaS iGaming platform that would later serve 45 million users. The founding team, including technical lead Serhii Volokh and CEO Giorgi Aleksidze, brought experience from major tech firms such as Amazon and Google, which shaped the company's engineering culture. Over time, VeliTech evolved into a full-stack iGaming solutions provider, launching a suite of products designed to optimize every aspect of an operator’s business.

Core Products and Platforms

VeliGames is the company's flagship product, a game aggregation platform that allows operators to integrate 35,000+ games from over 160 providers through a single API. It covers slots, live casino, crash games, and instant titles, and supports both online and retail environments. VeliGames has been actively expanding its provider network through partnerships with studios such as 1spin4win, Split The Pot, NetGame, and Formula Spin. In 2025, the platform was bolstered by nine new partnerships, including content from Superbet and other premium studios.

VeliEDGE is a real-time CRM solution engineered exclusively for iGaming operators. It emphasizes no-code campaign management, enabling marketing teams to launch, test, and optimize campaigns instantly without developer involvement. The product is designed to address operator pain points such as churn prevention and VIP management during high-traffic periods. VeliEDGE is positioned as a dedicated alternative to generic CRMs that lack iGaming-specific functionality.

Horizon is a comprehensive iGaming platform originally built for the Ukrainian market. It includes player account management, payment processing, sportsbook integration, and front-end customization. Horizon was developed using cloud-native principles and is designed for high availability and scalability.

Beyond these core products, VeliTech offers marketing automation tools, payment solutions (supporting 280+ payment methods), and sportsbook capabilities (100+ sports). The company’s platform infrastructure is built on best practices in functional programming and SRE, ensuring robust performance under load.

Market Position and Expansion

In 2025, VeliTech entered the South African market through a strategic arrangement with PlayX1, a licensed local distributor. Petro Magos, a veteran with experience dating back to 1991, was appointed CEO of PlayX1 and Head of VeliTech South Africa. This move marked a significant geographic expansion for the company.

VeliTech is part of the VeliGroup structure, which also includes entities such as VeliGames (a separate brand) and Veli BC. The group’s leadership includes Itai Hadas as Group Chief Executive and Tal Zamstein as CEO of Veli BC. VeliTech itself operates as a public company (according to its LinkedIn profile) and maintains its headquarters in Limassol, Cyprus. The company is registered as VELI TECHNOLOGIES LTD with registration number HE 443907 at John Kennedy, 8, IRIS BUILDING, 7th floor, flat/office 740B, 3106, Limassol.

Clients and Trust

VeliTech’s client list includes well-known operators such as CASONGO and BlueChip, and the company is trusted by a range of established and emerging brands. The firm reports having processed over 40 million users with its products and employs more than 250 people across engineering, product, and commercial functions. The company’s team size is listed as 201-500 employees on LinkedIn, consistent with the 250+ figure from its website.

The company actively participates in industry events and awards, and its product line continues to evolve. Recent developments include the VeliTech Newsletter (June 2026 edition) and ongoing integrations with new game providers. The company’s technology stack emphasizes reliability and performance, with a strong internal philosophy of building solutions that “we trust with our own success” (as stated on VeliGroup’s site).