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Founded
2016-01-01 in Tallinn, Estonia (inside a global SMS marketing agency)
Headquarters
Tallinn, Harjumaa, Estonia

Textback.ai is a B2B AI sales and customer engagement platform that automates conversations across voice, SMS, and MMS channels, serving over 4,000 businesses in insurance, iGaming, e-commerce, and other sectors. Founded in 2016 inside a global SMS marketing agency in Tallinn, Estonia, the company launched its first commercial AI platform in 2019 and has since scaled to process up to 10 million AI voice calls and deliver over 10 billion AI-driven SMS messages daily. Its proprietary Superhuman Sales AI, trained on billions of real sales interactions, powers outbound and inbound voice calls, SMS drip campaigns, and ringless voicemail without requiring app downloads. Textback.ai differentiates itself with an attribution-aware system that tracks every touchpoint across voice and SMS channels and syncs automatically with CRM systems. The company is privately held as Mobile Response OÜ and employs between 51 and 200 people, with leadership including co-founders and external executives focused on product expansion and market scaling.

Detailed Review

Company History and Founding Story

Textback.ai was conceived inside one of the world’s largest SMS marketing agencies, where the leadership needed a unified system capable of texting, calling, switching to SMS mid-conversation, and tracking every interaction back to the CRM. Finding no existing tool that met these requirements, the team built its own stack in 2018, attracting top AI and telecom talent. The first commercial version shipped in 2019, and the platform has since scaled to handle 10 billion AI SMS messages and 10 million AI voice calls per day.

Business Model and Core Products

Textback.ai operates on a B2B SaaS model, offering a suite of AI-driven communication tools. The core products include AI Voice for outbound and inbound calling with real-time adaptation, Voice-to-SMS that delivers checkout links via text after a call, and Auto-Enrich for automatic CRM synchronization. The platform also supports bulk SMS marketing, drip campaigns, ringless voicemail, and the proprietary Superhuman Sales AI model that optimizes for conversion outcomes based on billions of real sales interactions.

Market Position and Competitors

Serving over 4,000 customers across insurance, iGaming, e-commerce, and other sectors, Textback.ai competes with other AI sales engagement platforms such as Gong, Outreach, and SalesLoft, but differentiates through its combined voice and SMS capabilities and attribution tracking. The company claims to prove which channels drive conversions, a key advantage for phone-first outreach strategies.

Licensing and Regulatory Footprint

Textback.ai is registered in Estonia as Mobile Response OÜ (Seebi 1-909, 11316 Tallinn) and operates under standard data protection regulations. There is no public information about specific gaming or telecom licenses; the platform relies on telecom carrier partnerships and compliance with GDPR.

Leadership and Strategic Direction

The leadership team includes CEO Juuso Virtala, co-founder and CTO Quang Nguyen, co-founder and CFO Hannu Keränen, co-founder and CIO Klas Alfthan, and co-founder for Market Expansion Valtteri Serimaa. The company continues to invest in telecom-grade infrastructure and deeper AI model training, with a clear focus on product expansion and scaling its customer base across verticals.

Recent Developments

Textback.ai has not publicly disclosed funding rounds and remains privately held. Recent strategic direction emphasizes deeper integration with CRM systems and expanding its AI voice capabilities to handle more complex sales scenarios. The company has been building its team, attracting talent from telecom and AI sectors.

Key Products

  • AI Voice

    Outbound and inbound voice calling for lead qualification, booking, transfer, and closing.

  • Voice‑to‑SMS

    Automated AI phone call that delivers a checkout link via SMS after the conversation.

  • Auto‑Enrich

    Automatic tracking, enrichment, and CRM sync, turning every interaction into structured data.

  • Bulk SMS Service

    Cloud‑based SMS marketing platform for drip campaigns, reminders, and one‑to‑one conversations.

  • Ringless Voicemail

    Pre‑recorded voicemail drops without ringing the recipient’s phone.

  • Voice-to-SMS

    Automated AI phone call that delivers a checkout link via SMS to close the sale.

  • Auto-Enrich

    Automatic tracking, enrichment, and CRM sync after every interaction.

  • AI Sales Flows

    Pre-built and custom automation workflows that combine voice, SMS, and MMS in a single sequence.

  • Superhuman Sales AI

    Proprietary AI model trained on billions of real-world sales interactions; optimizes for conversion outcomes, not activity.

  • Bulk SMS Marketing

    Cloud-based SMS platform for drip campaigns, cart abandonment reminders, welcome sequences, and 1-on-1 texting.

Offices & Headcount

125 employees (approx.)

Key Persons

Exhibition History

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