Tennis Data Innovations

History and founding

Tennis Data Innovations was announced on 10 November 2021 by the ATP and ATP Media as a dedicated joint venture to take control of the commercial rights to all official ATP live data. Before TDI, those rights were spread across multiple third-party suppliers, creating a fragmented and sometimes inconsistent data ecosystem. The new company was given a board mandate to lead the innovation and commercialisation of tennis data, with a direct B2B platform and new revenue streams for players and tournaments as initial priorities. Operations began in early 2022 from London, where ATP Media is also based.

Business Model

TDI is a pure-play B2B data provider. It does not operate betting sites, media channels or consumer apps; instead, it licenses official ATP data and enriched derivatives to downstream partners. Revenue is generated through distribution agreements, product licensing and service contracts covering betting feeds, statistics packages, integrity monitoring and broadcast enhancements. The company maintains control of the underlying data even when partners such as Sportradar hold exclusive distribution rights for specific segments.

Core Products and Platforms

The Official ATP Data Feed is TDI's flagship product, delivering low-latency JSON/XML scoring and betting data for every ATP Tour and ATP Challenger event. Around that core sit the TDI Stats Platform, a historical and live performance statistics database; player-tracking and analytics derived from optical tracking; broadcast-ready data visualisation and overlays; an integrity and monitoring service that shares live data with the Tennis Integrity Unit and licensed sportsbooks; and specialised fast-path betting feeds for regulated sportsbook operators.

Partnerships and Commercial Position

In January 2022, TDI extended its relationship with Sportradar, making Sportradar the global distributor of official ATP betting data and an integrity services provider. This gave Sportradar exclusive rights to sell TDI's betting feeds to regulated operators worldwide while TDI retained ownership of the data. TDI has also worked with other suppliers in non-betting product segments. Its market position is distinctive: as the only licensed commercial source of official ATP data, it functions as a monopoly owner of the authoritative data stream for top-tier men's tennis.

Leadership

The board is chaired by ATP Chairman Andrea Gaudenzi. Lars Rath, a German sports media and technology executive, joined as CEO in 2022 after senior roles at Sportradar, including work with major sports federations. Rath's appointment was seen as a sign of TDI's ambition to build a commercially independent and technologically advanced data business. No other C-suite roles have been publicly confirmed with enough certainty to be listed separately.

Strategic Direction and Outlook

TDI's strategy under Rath has focused on expanding commercial partnerships, improving data latency and exploring predictive AI and fan engagement tools. The company has piloted new data-linked fan experiences and continues to position itself as the central gateway for official men's tennis data. For the betting industry, TDI's role is expected to remain as a trusted upstream supplier of official, low-latency data and integrity support rather than a direct consumer-facing brand.