Solitics

History & Founding

Solitics was founded in 2013 by Tomer Baumel in Herzliya, Israel, initially as a real-time data platform before evolving into a full-stack marketing automation and customer engagement solution. The company now operates from its headquarters in Tel Aviv, Israel. Baumel, who previously served as CEO of Mappo, brings over a decade of experience in big data and software development to the venture.

Business Model & Financials

Solitics is a bootstrapped, privately held SaaS provider that has never raised outside venture capital. By 2024, the company had reached an estimated $3 million in annual recurring revenue, supported by a lean headcount of approximately 31 employees. The platform serves an estimated 1,000 clients, primarily mid-market iGaming operators, forex and CFD brokers, and neobanks. Revenue is generated through subscription fees for the marketing automation platform and its modules.

Core Platform & Architecture

Central to Solitics is its real-time data ingestion engine, which unifies data from distributed sources—CRM, trading platforms, mobile apps, web analytics, and third-party feeds—into a single live customer profile. Marketers can then build automated journeys that react instantly to user behaviors such as deposits, logins, bets, or price movements. The omnichannel messaging hub supports email, push notifications, WhatsApp, in-app, and other channels, all managed from a single interface. Solitics guarantees integration within 45 days, significantly faster than many enterprise CDPs or marketing clouds.

Gamification & AI

A standout feature is the native gamification engine, which includes configurable missions, progress bars, loyalty schemes, and interactive widgets that replace static promotions with dynamic, reward-driven experiences. These elements are embedded directly into automated journeys. The platform also offers an AI Expert tool that allows marketers to query journey performance in natural language, surface cohort insights, and optimise campaigns without navigating complex dashboards.

Market Position & Competition

Solitics competes with platforms like Optimove, Insider, and HubSpot Marketing Hub, but positions itself as the most real-time, industry-specific, and gamification-native option for regulated digital commerce. Its speed (0.8-second trigger response) and focus on high-frequency engagement verticals are key differentiators. However, the company’s small team and lack of publicly visible case studies or investor backing may pose concerns for risk-averse procurement committees.

Recent Developments

In 2024, Solitics rolled out significant product enhancements, including deeper AI capabilities, expanded gamification templates, and improved cross-channel orchestration. The company’s go-to-market strategy relies on direct sales, partner integrations, and content-driven inbound marketing. No major M&A activity or named client partnerships have been publicly disclosed.

Regulatory & Compliance Context

The platform is built for regulation-sensitive verticals—iGaming, online trading, and digital banking—where compliance with data protection and anti-money laundering regulations is critical. Solitics does not publicly list specific regulatory licenses or certificates, but its architecture supports localisation and compliance controls for cross-channel messaging.