- Founded
- 2016-01-01 in Yerevan, Armenia
- Headquarters
- Yerevan, Armenia
Smartbet is a B2B iGaming software developer headquartered in Yerevan, Armenia, founded in 2016. The company provides a full suite of white-label and turnkey solutions for online casino and sportsbook operators, including land-based betting shops. Its platform covers casino games, live dealer studios, sportsbook integration, CRM, affiliate management, payment gateways, and flexible API connectivity. With a team of 201–500 employees, Smartbet positions itself as a rapid-growth innovator in the competitive iGaming market, emphasizing flexible customization and a partner‑friendly approach. The company operates its own live‑dealer studio and claims compliance with international standards. Its website, smartbet.am, and its LinkedIn presence (smartbet‑llc) serve as primary channels for partner inquiries. Smartbet.io, a separate end‑user betting automation tool, is not part of its B2B offering. The company’s product line includes Smart Casino, Smart Live, Smart Sports, Smart CRM, and Smart Platform, each aimed at delivering scalable, operator‑centric solutions. Smartbet also offers a powerful back‑office system and an all‑in‑one affiliate management system, targeting operators who need a rapid, modular go‑to‑market solution.
Detailed Review
Smartbet is a Yerevan‑based iGaming technology provider that has grown from a small team into a mid‑sized player (201–500 employees) since its founding in 2016. The company’s core offering is a full‑stack online casino and sportsbook platform delivered via turnkey or white‑label models, with additional support for land‑based betting shops. A notable differentiator is its own live‑dealer studio, which supplies RNG and live table games directly to clients, bypassing third‑party aggregators.
The product portfolio is organized under the “Smart” brand family: Smart Casino (RNG and P2P games), Smart Live (live dealer tables from its own studio), Smart Sports (a highly flexible sportsbook with customisable betting markets), Smart CRM (player engagement and retention tools), and Smart Platform (the core back‑office with API integration, payment gateway, and affiliate management). The company also offers a separate Smart Agent system for hierarchical agent/affiliate operations.
Despite its rapid headcount growth, Smartbet remains a privately held company (listed as “Public Company” on LinkedIn, but no stock exchange is confirmed). Its precise annual revenue is undisclosed, though third‑party estimates (Seamless.ai) place it between $100k–$1M, a figure that likely understates actual scale given the 201–500 employee count. The company’s B2B focus is primarily on operators in regulated and emerging markets, with a strong presence in Armenia and the CIS region.
Smartbet’s competitive positioning relies on speed of integration, customisation, and a partner‑friendly culture. It publicly states: “We are not just looking for partners, we are looking for new friends.” This relationship‑centric approach is reflected in its LinkedIn tagline: “iGaming Platform Provider – bringing fresh ideas to the betting and gambling marketplace.”
No recent funding rounds or major partnership announcements were found in public records (2025–2026). The company appears to be self‑funded or bootstrapped. Its executive team is lean; only the CEO is confirmed via LinkedIn.
Key Products
Smart Casino
Aggregated library of RNG, live, and peer-to-peer casino games from multiple providers.
Smart Live
Live dealer studio operated by Smartbet, offering live streaming of table games.
Smart Sports
Customizable sportsbook with pre-match and live betting, flexible market configuration.
Smart CRM
Player engagement and retention suite with segmentation, bonuses, and automated campaigns.
Smart Platform
Unified back-office system for player management, payments, reporting, and compliance.
White Label / Turnkey Solutions
Complete operational setup including licensing, payment integration, custom branding, and support.
API Integration
Flexible API for integrating third-party games, data feeds, and payment gateways.
Affiliate & Agent Management
All-in-one system for managing affiliate partners and agent networks.
White‑Label & Turnkey Solutions
Full end‑to‑end casino or sportsbook setup under the operator’s brand, including hosting, licensing support, and operations.
Payment Gateway
Integrated payment system supporting multiple currencies, methods, and fraud detection.
Affiliate & Agent System
All‑in‑one affiliate and hierarchical agent management module (Smart Agent).
Offices & Headcount
350 employees (approx.)