- Founded
- 2021-01-01 in Jakarta, Indonesia
- Headquarters
- Jakarta, Indonesia
Sirka is a full‑stack performance marketing agency that serves DTC brands, app developers, and affiliate teams in Tier‑1 markets, with a focus on high‑risk verticals including iGaming, nutraceuticals, and subscription services. Founded around 2022–2023 with an Eastern European base, the agency embeds itself as an in‑house unit, taking end‑to‑end responsibility for brand strategy, funnel construction, traffic acquisition, payment infrastructure, and scaling. According to its website, Sirka has worked with more than 110 brands and generated over $50 million in combined client revenue. The team of 35 professionals averages seven years of industry experience, and the agency accepts no more than eight concurrent clients to ensure deep engagement. Notable case studies include the health‑brand Perla Helsa’s European expansion and the launch of the creatine brand Arq8, both demonstrating Sirka’s data‑driven, full‑cycle approach.
Detailed Review
Services and Approach
Sirka positions itself as a full‑cycle partner for DTC brands that have already attempted marketing on their own and found inconsistent results. The agency’s methodology begins with a deep dive into unit economics before building any infrastructure. For e‑commerce clients, it covers the entire value chain: brand positioning, funnel design, traffic acquisition via Meta and TikTok, email/SMS retention, conversion rate optimisation (CRO), and migration from Amazon to DTC. For high‑risk clients—including iGaming operators and affiliate teams—Sirka builds a payment infrastructure from scratch, handling MID acquisition, orchestration of multiple MIDs, custom checkout scripts, and real‑time monitoring of approval rates. The agency also offers fractional C‑level consulting on strategy, traffic, and payment architecture.
Case Studies
Sirka’s case studies illustrate its iterative, metric‑focused style. For the health‑supplement brand Perla Helsa, Sirka re‑engineered the brand’s meaning for European consumers and built a DTC operation from zero. For the creatine brand Arq8, it capitalised on lifestyle shifts to position creatine as a daily habit rather than a sports supplement, projecting $15 million in revenue by year two.
Business Model and Market Position
The agency emphasises predictability of profit, claiming that after 24 months of working with a brand, each subsequent month becomes “predictably profitable”. Its self‑reported turnover of $50 million across more than 110 projects, combined with a deliberate limit of eight active clients, suggests a high‑touch, high‑value service model. Sirka’s core offering for high‑risk clients is a custom payment orchestration layer covering MID setup, checkout optimization, and approval‑rate engineering, distinguishing it from general‑purpose marketing agencies.
Key Products
Full-Stack Performance Marketing
Strategy, structure, and data-driven campaigns for DTC brands and affiliate teams.
Funnel Building & Optimization
Sales funnels, retention flows, subscription models, and CRM implementation.
Payment Infrastructure for High-Risk Offers
MID setup, orchestration, checkout optimization, approval rate scripting, and transaction monitoring.
Traffic Scaling
Campaign management on Meta (Facebook/Instagram) and TikTok, including creative and audience targeting.
Email & SMS Retention
Automated sequences and lifecycle marketing for customer retention.
Consulting
Expert advisory for founders and C-level executives on strategy, traffic acquisition, and payment architecture.
Sirka Mobile App
Primary platform for weight-loss and chronic-disease management. Offers personalized coaching, meal planning, health tracking, and one-on-one consultations with nutritionists. Subscription-based.
At-Home Health Assessment
Diagnostic tool completed upon onboarding to generate baseline health metrics such as weight, BMI, and blood glucose risk factors.
Chronic Condition Programs
Specialized modules for diabetes reversal, digestive health, and obesity management, delivered through structured curricula and coach-led sessions.
Community Platform
In-app peer support groups and moderated forums to encourage adherence and social accountability.
Full‑Cycle DTC Growth
End‑to‑end services including brand strategy, funnel design, traffic acquisition via Meta and TikTok, email/SMS retention, CRO, and Amazon‑to‑DTC migration.
High‑Risk Payment Infrastructure
Custom payment orchestration covering MID setup, MID orchestration, custom checkout scripts, approval‑rate engineering, and transaction monitoring.
Offices & Headcount
35 employees (approx.)
Key Persons
Rifanditto "Ditto" AdhikaraCo-founder & Chief Executive Officer
- Dito Krista
Co-founder, Commerce & Operations