- Founded
- 2012-01-01 in United States
- Headquarters
- United States
EGO is a brand of cordless outdoor power equipment that has redefined the lawn and garden industry with its high-performance battery technology. Launched in the United States in 2012, EGO was developed by an international manufacturing company established in 1993. The brand quickly became the #1 rated battery-powered outdoor equipment brand in the U.S., offering tools that match or exceed the power of traditional petrol equivalents without the noise, fumes, and maintenance. At the core of EGO’s success is its patented lithium-ion battery platform, which delivers what the company calls “Power Beyond Belief.” The product range includes lawn mowers, string trimmers, chainsaws, leaf blowers, hedge trimmers, and multi-head systems, all powered by a shared battery system. In 2014, EGO expanded into Europe, building a network of over 2,500 approved dealers. The brand also introduced commercial-grade lines – Power+ Professional and Professional-X – to serve professional landscapers and contractors. EGO’s commitment to innovation extends to portable power stations and accessories, enabling off-grid electricity for worksites, camping, and home backup. Marketing itself as a sustainable alternative to gas-powered tools, EGO continues to invest in battery density and charging speed while supporting environmental initiatives such as its “Challenge 2025” platform. With millions of users worldwide, EGO has established itself as a major force in outdoor power equipment.
Detailed Review
History & Founding
EGO was launched as a brand in the United States in 2012, backed by a global manufacturing business founded in 1993. The brand was created to meet the growing demand for cordless outdoor equipment that could rival petrol-powered machines in performance. Early adoption was rapid, and by 2020 EGO had become an established worldwide brand, regarded as a top choice for both domestic and commercial users.
Products & Technology
EGO’s platform is built around its 56V ARC Lithium™ battery system, which powers a comprehensive lineup of outdoor tools. The product range is divided into three tiers: Power+ for homeowners, Power+ Professional for serious users, and Professional-X for daily commercial use. Key innovations include the Multi-Head system, which allows users to switch between trimming, edging, and other attachments with a single power head. EGO also produces portable power stations such as the Power Station and Nexus series for off-grid electricity. The company introduced PGX™ Commercial Charging, capable of charging up to 70 batteries overnight for large fleets.
Market Position
EGO consistently earns top ratings in independent reviews and is recommended by professionals for reliability, battery life, and power. It competes directly with brands like Greenworks, Ryobi, and Dewalt in the battery-powered outdoor tool segment. The brand’s strong online presence and extensive dealer network—over 2,500 approved dealers in Europe alone—contribute to its market leadership in the cordless category.
Sustainability & Future
EGO promotes environmental responsibility through its Challenge 2025 portal, encouraging consumers to switch to battery-powered tools to reduce emissions. The company continues to invest in battery technology, aiming to improve energy density and reduce charging times without compromising safety. Future efforts include expanding the commercial product line and further integrating battery solutions for worksite and home backup power.
Key Products
EGO Power+
Consumer line of cordless outdoor power tools – mowers, trimmers, blowers, chainsaws – using 56V ARC Lithium™ batteries.
EGO Power+ Professional
Commercial-grade tools with enhanced durability and runtime for professional landscapers.
EGO Professional-X
Specialist line for demanding applications, offering higher torque and extended battery life.
EGO Commercial
Fleet solution including PGX™ Commercial Charging station that charges up to 70 batteries overnight; scales for landscape businesses.
Multi-Head System
A single power head that accepts multiple attachments (trimmer, edger, hedge trimmer, etc.) for quick switching.
56V ARC Lithium™ Battery Platform
Shared battery system across all tools; capacities from 2.5Ah to 12Ah.
Challenge 2025
Environmental education portal created by EGO to empower consumers to make sustainable changes.
AI-Native 3D Simulation Engine
The core platform that uses AI to enhance real-time 3D simulation, targeting game development, digital twins, and training simulators.
Power+™ Battery Platform
56V ARC Lithium™ battery system powering all tools.
Lawn Mowers
Cordless walk-behind and self-propelled mowers.
String Trimmers
Various models including commercial-grade string trimmers.
Chainsaws
Cordless chainsaws for pruning and cutting.
Leaf Blowers
Handheld and backpack cordless leaf blowers.
Hedge Trimmers
Cordless hedge trimmers.
Power Stations
Portable battery generators such as the Power Station and Nexus series.
PGX™ Commercial Charging
High-speed multi-battery charging system for large fleets.
Power+ Professional / Professional-X
Heavy-duty commercial-grade outdoor tool lines.
Offices & Headcount
23 employees (approx.)