SevenCanyon Limited
- Founded
- 2022-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
SevenCanyon Limited is a UK-based operator of online prize draws and competitions, founded in London in 2022. It runs platforms like 7days Performance, Redline Competitions, and UK Carp Competitions, and also offers consultancy. In 2025, German lottery brokerage ZEAL Network SE acquired a 96.5% stake, valuing the company at up to £38.6 million.
Detailed Review
Company Overview
SevenCanyon Limited was incorporated in London on 4 March 2022. While its official SIC codes list unrelated activities like used car sales, the company is entirely focused on online prize draws and competitions. It operates several established platforms that give participants chances to win high-value prizes such as cars, cash, and luxury goods through skill-based or lottery-style entries.
Business Model
The company generates revenue by selling entries into prize draws, often with a skill-based component (e.g., answering a question correctly) to distinguish them from regulated lotteries. This model has proven highly profitable: in its most recent financial year ending March 2026, SevenCanyon reported EBITDA of over £10 million. The business relies on marketing through social media, partnerships, and national advertising to attract participants.
Platforms and Brands
SevenCanyon runs three main prize draw sites. 7days Performance offers draws for cars and cash prizes. Redline Competitions operates a similar model for luxury items. UK Carp Competitions targets fishing enthusiasts with carp fishing-related prizes. The company also provides consultancy services to other online competition operators, helping them with joint ventures and TV advertising campaigns.
Acquisition by ZEAL Network
In July 2025, ZEAL Network SE, a German lottery brokerage listed on the Frankfurt Stock Exchange, announced it would acquire a 96.5% stake in SevenCanyon. The total consideration was up to £38.6 million, consisting of £33.8 million upfront plus earn-outs. The acquisition is expected to close in Q3 2025, subject to regulatory approvals. ZEAL’s CEO, Stefan Tweraser, said the deal provides “immediate access to the highly attractive UK prize draw market.”
Consultancy Services
SevenCanyon also positions itself as a consultancy for online competition operators, having worked with clients including 7days Performance. The consultancy covers areas such as joint ventures (e.g., with News UK) and national TV advertising, leveraging the company’s operational expertise in the prize draw sector.
The company remains small – employee headcount is not publicly disclosed – but its profitability and niche market position made it an attractive acquisition target for ZEAL.
Key Products
7days Performance
A prize draw platform offering chances to win high-value prizes including cars and cash. SevenCanyon operates this platform and previously acted as its consultant.
Redline Competitions
An online prize draw site providing skill-based and lottery-type entries for luxury prizes.
UK Carp Competitions
A niche prize draw platform focused on the carp fishing community, offering fishing-related prizes.
Consultancy Services
Business consultancy for online competition operators, covering areas such as joint ventures and national TV advertising.
Recent News
Zeal CEO sees tighter UK prize draw rules as competitive edge after SevenCanyon buy
Zeal CEO Dr Stefan Tweraser argues that tighter UK prize draw regulation will benefit Zeal's entry after acquiring SevenCanyon for £33.9M plus earn-out, leveraging its German regulatory experience, as the UK market (estimated £1.3B, 7.4M players) remains lightly regulated but shifting toward formal rules.
2026-07-14
Zeal Network SE expands into UK with majority stake in prize draw operator SevenCanyon
Zeal Network SE has acquired a controlling stake in UK prize draw operator SevenCanyon for £33.8 million, entering the British market and positioning itself in a fast-growing, lower-tax vertical with an estimated £1.3 billion in annual revenue.
2026-07-09