Paysafe's Income Access
- Founded
- 2002-01-01 in Montreal, Quebec, Canada
- Headquarters
- Montreal, Quebec, Canada
Income Access is a market-leading brand in the iGaming, sports betting, online casino, lottery, and financial trading sectors, providing affiliate management software, performance marketing services, and a large affiliate network. Founded in 2002 in Montreal, Canada, the company was acquired by global payments platform Paysafe in September 2016 for CAD $40 million. The acquisition integrated Income Access’s industry-leading affiliate technology into Paysafe’s product suite, which includes digital wallets like Skrill and Neteller, and prepaid eCash solutions like PaysafeCard. Since joining Paysafe, Income Access has continued to operate as a dedicated brand, offering omni-channel tracking, detailed campaign management, flexible reporting, and a fully managed affiliate program service. Its platform supports over 25,000 affiliates, helping merchants acquire and retain customers across verticals including sports betting, online casino, poker, bingo, sweepstakes, forex, and lottery. The brand’s solutions are trusted by major operators and have won multiple industry awards from EGR, iGB Affiliate, and SiGMA Americas. Income Access also facilitates integrated payment processing through the broader Paysafe ecosystem, enabling efficient commission payouts and seamless player conversions.
Detailed Review
Income Access (IA) is a wholly owned brand of Paysafe, specialising in affiliate marketing technology and services. Its core platform is a multi-channel tracking and reporting system that allows iGaming and financial trading operators to manage every aspect of their performance marketing programmes. Merchants can create, monitor, and optimise affiliate campaigns across desktop, mobile, and tablet using real-time data. The software features detailed campaign management, flexible and customisable reports, comprehensive commission structures, and a built-in payment processing service that leverages Paysafe’s infrastructure for faster, more efficient partner payouts. In addition to the software, IA operates a large affiliate network—one of the most well-known in the iGaming space—giving merchants access to over 25,000 affiliates. For brands that prefer a hands-off approach, IA offers a fully managed affiliate programme service, where its team of experts designs, launches, and scales the programme using in-depth industry intelligence. Income Access has been a regular winner of industry accolades, including the EGR North America Award, EGR B2B Award, iGB Affiliate Award, and SiGMA Americas Award, reflecting its longevity and consistent innovation. The brand is also deeply integrated into Paysafe’s broader payments ecosystem. For example, in 2022, Paysafe expanded its partnership with the Ontario Lottery and Gaming Corporation (OLG) by launching an Income Access-powered affiliate programme, demonstrating the brand’s continued relevance within regulated markets. IA serves clients across multiple geographies and verticals, including online casino, sports betting, bingo, poker, sweepstakes, and forex/lottery trading. The platform’s key value proposition lies in its ability to combine sophisticated tracking and analytics with Paysafe’s global payment reach, creating a seamless bridge between marketing performance and financial transactions.
Key Products
Affiliate Software Platform
Award-winning multi-channel tracking and analytics software for sports betting, online casino, bingo, poker, sweepstakes, forex, and lottery. Features include campaign management, custom reporting, and commission management.
Affiliate Network
A large network of more than 25,000 performance marketing affiliates, providing merchants with access to a vetted pool of partners for customer acquisition.
Affiliate Program Management (Services)
A fully managed service where Income Access’s in-house team handles the setup, operation, and optimisation of a brand’s affiliate programme.
Payment Integration
Integrated commission payment processing via Paysafe’s global payments infrastructure (including Skrill, Neteller, PaysafeCard), enabling efficient payouts to affiliates.
Key Persons
Notable past members
- Sarafina Wolde Gabriel — VP of Strategy