Nexxie Group

History & Growth

Nexxie Group was established in 2016 in Paphos, Cyprus, as a hub for digital services catering to online businesses. Over the years it has expanded into a group of specialised companies, each targeting a different segment of the digital value chain. The company remains privately held and has not disclosed any external funding rounds. The group’s early focus was on affiliate marketing and lead generation. As demand grew, it launched complementary brands: Vdesk for customer support, Redwalking for advertising, Merchsuite for payments, and the i‑Con conference to foster industry networking. The group has consistently invested in its workforce, earning a Great Place to Work certification and promoting a culture of personal and professional development.

Products & Brands

Nexxie Group’s offerings are organised under five main brands. Vdesk is a 24/7 customer‑support service using a global network of freelancers, covering over 33 languages for ticket resolution, SEO writing, content creation, and chat moderation. Redwalking is a performance‑driven digital marketing agency offering programmatic media buying, website monetisation, SEO, and traffic acquisition strategies. Elevven is an exclusive affiliate marketing network that provides high‑converting offers across multiple geographies, featuring a custom real‑time tracking platform, revenue‑share programs, and dedicated account managers. Merchsuite is a payment partner that integrates merchants with popular payment methods and offers customised advice to optimise transaction flows. i‑Con (Island Conference) is an annual business conference held in Limassol, Cyprus, connecting companies from online tech sectors.

Market Position

Nexxie Group targets online businesses in iGaming, e‑commerce, and digital media. Its integrated service model allows clients to source affiliate traffic, customer support, payment integration, and advertising from a single group. While it faces competition from larger affiliate networks and digital agencies, its in‑house brands and focus on personalised service give it a niche advantage.

Workforce & Culture

LinkedIn reports a headcount of 51–200 employees; the Great Place to Work profile notes 54 Cyprus‑based employees. The company emphasises a collaborative, innovative culture and has been certified as a Great Place to Work.

Leadership & Ownership

Nexxie Group is privately held. Its leadership team is lean; the only C‑level executive confirmed in publicly available sources is the CEO, Charis Demetriou, who was interviewed by The Economist Group as per a Great Place to Work Cyprus Facebook post. The founder(s) are not named in any of the materials reviewed.