Netpay International

History and Founding

Netpay International was founded in January 1998 in Israel by Alon Elbaz (also known as Alon Sergio Elbaz). The company was established in response to the emerging need for secure, reliable online payment processing as e-commerce began to expand globally. From its inception, Netpay International focused on providing a turnkey solution for merchants, particularly those in higher-risk verticals such as online gaming, forex, and adult entertainment. Over the years, the company has evolved its proprietary technology stack, enabling it to handle complex compliance and fraud challenges that many competitors avoid.

Operations and Global Reach

The company operates a multi-regional model, with its primary development and corporate functions in Israel, while customer-facing support and sales offices are located in the UK and France. The website netpay-intl.com lists a UK phone number and an international support email. The company claims 20 years of experience processing payments across EU, Asia, US, and Australian markets. Its ability to manage cross-border transactions and multi-currency settlements makes it a preferred partner for global e-commerce and iGaming operators.

Products and Services

Netpay International provides a 360° online payment solution suite. Its Global Payment Gateway offers secure credit card clearing supporting VISA, Mastercard, and other major brands. Merchant Services cover full onboarding, underwriting, and risk management for high-risk merchants. The company integrates Local Payment Methods in key markets and provides compliance and RegTech tools for KYC, AML screening, and data privacy. Chargeback Mitigation uses advanced analytics to reduce disputes and fraud. The Turnkey PSP Solution, or PSP-in-a-Box, enables partners to become payment service providers themselves under their own brand.

Market Positioning

Netpay International competes in the specialised niche of high-risk merchant processing, where many mainstream acquirers decline business. The company emphasises its proprietary technology, long industry experience, and ability to transform high risk to low risk through sophisticated risk management. Its clientele includes PSPs, ISOs, and neo-banks that require a flexible, compliance-ready payment infrastructure.

Public Entity Note

Separately, a Delaware-incorporated company named NetPay International, Inc. (ticker: NTPY) trades on the OTC Markets. This entity appointed Lina Michaeli as CEO and Director on July 15, 2021. The relationship between NetPay International, Inc. and the Israeli operating company described here is not fully transparent from public records, and it is possible the Israeli entity operates as a subsidiary or affiliate. For the purposes of this profile, the operational business is considered the Israeli-founded payment processor.