move2bet, move2pay, GenieSwap
Move2Bet, Move2Pay, and GenieSwap are three distinct brands that together form a multifaceted ecosystem operating at the intersection of iGaming, decentralized finance, and mobile rewards. The group’s flagship platform, Move2Bet, is a licensed crypto betting site where users can wager on sports, play casino games, and even create custom community-branded slot machines or tokens. Complementing this is GenieSwap, a multichain decentralized exchange that provides a token launchpad, fiat on/off ramps, token farming, and the non-custodial Scramble wallet with NFT support. Meanwhile, Move2Pay is a mobile app that gamifies physical activity by rewarding movement with real money. Together, these services aim to bridge traditional gambling, blockchain tokenomics, and everyday consumer incentives. Despite the grouping at trade shows such as iGB L!VE 2026, no single parent company name, founding year, or headquarters has been publicly disclosed, and the group appears to operate with a low public profile. The ecosystem is designed for crypto-native users, token communities, and web3 enthusiasts seeking an all-in-one environment for betting, trading, and earning.
Detailed Review
Move2Bet
Move2Bet is presented as a licensed crypto online betting platform. According to its official site, it allows users to bet on sports, play a range of casino games, and create their own community tokens or slot games. A Binance Square post from the company describes it as “building the casino layer for token communities,” enabling project teams to brand slot machines around their own tokens. The platform accepts almost any token for gameplay, positioning itself as a community-centric gambling hub.
GenieSwap
GenieSwap describes itself as a “multichain decentralized exchange with a simple connection to the fiat world.” Its features include a token launchpad (genieswap.com/launchpad) with up to a seven-tier on-chain referral system, direct fiat on/off ramps (send EUR via card, receive USDT in wallet), token farming with boosted rewards using the GENIE token, and the Scramble wallet—a non-custodial multi- and cross-chain wallet with NFT support.
Move2Pay
Move2Pay is a mobile application (available on Google Play) that rewards users with real money for walking, running, or any physical movement. The app is described as “the app that turns your movement into real money.”
Market Position and Public Profile
The three brands are listed together as a sponsor/exhibitor at the iGB L!VE 2026 exhibition, suggesting they are marketed as a unified suite. Despite this, no information was found about the legal entity, corporate registration, funding rounds, or licensing jurisdictions beyond the vague “licensed” claim on Move2Bet’s site. No press releases, news articles, or official announcements detailing partnerships, fundraising, or executive appointments were located in the provided search results.
Key Products
Move2Bet
Licensed crypto betting platform for sports, casino games, and custom community token/slot creation.
GenieSwap
Multichain decentralized exchange offering token launchpad, fiat on/off ramps, token farming, and the Scramble non-custodial wallet with NFT support.
Move2Pay
Mobile app that rewards users with money for physical movement (walking, running, etc.).