Marathonbet

History & Founding

Marathonbet was established in 1997 in the Commonwealth of Independent States (CIS). Its origins are linked to a Russian entrepreneur who entered the betting industry during the perestroika era. The company launched its online betting service in 2002, becoming one of the first operators to offer internet wagering. In 2013 it introduced a dedicated mobile app for smartphones and tablets, significantly expanding its reach. The current CEO, Natalia Zavodnik, took over in September 2017, replacing Viktor Hoffmann who retired that year. In April 2022 Marathonbet shut down its UK-facing website and operations, citing concerns related to the European conflict (the Russian invasion of Ukraine), though it continues to operate in other regulated jurisdictions.

Business Model & Products

Marathonbet’s core offering is its sportsbook, which provides pre-match and in-play betting on hundreds of markets across football, tennis, basketball, volleyball, and many other sports. The platform is known for offering some of the highest odds in the industry, achieved through a low-margin pricing strategy. The casino section includes a wide variety of online slots, virtual roulette, blackjack, and live dealer games supplied by studios such as BGaming and MGA Games. The mobile app (Android/iOS) replicates the full desktop experience. Marathonbet also operates an affiliate programme (affiliates.marathonbet.com) that provides banners, text links, and XML feeds, offering a flat 30% revenue share on a lifetime commission basis. The company’s proprietary technology platform is built for scalability and performance, though details of its tech stack are not publicly disclosed.

Licensing & Regulation

Marathonbet.com is operated by Panbet Curacao N.V., a company incorporated in Curacao with Company Number 118257. The brand also holds licences from the Alderney Gambling Control Commission, the Italian gambling regulator (ADM), the Spanish Directorate General for the Regulation of Gambling (DGOJ), the Danish Gambling Authority (Spillemyndigheden), and the Curacao Gaming Control Board. This multi-jurisdictional licensing enables Marathonbet to operate legally in several European regulated markets while maintaining a global presence.

Sponsorships & Partnerships

Marathonbet has a long history of high-profile football sponsorships, including shirt deals with Fulham (2013), West Ham United (2014), Hibernian (2014), Derby County (2014), Tottenham Hotspur (2014), Girona (2015), Liverpool (2015), Middlesbrough (2015), Manchester United (2015), Málaga (2016), Manchester City (2018), Lazio (2018), Sevilla (2019), and Real Madrid (2019). In October 2020 it partnered with Spanish iGaming provider MGA Games to strengthen its Spanish offering. In 2025, Marathonbet expanded its Italian presence through a partnership with content developer ENJOY, integrating slots such as Diamond Slam and Hotfire Diamonds.

Headcount & Revenue

No official headcount figure could be reliably sourced from public records. ZoomInfo estimates annual revenue at $9.1 million, but this figure is not independently verified.