Makeberry

Overview

Makeberry Affiliates positions itself as a full-stack performance marketing partner, not merely a traditional affiliate program. Its core offering is a direct relationship with three in-house casino brands—WinSpirit, RocketPlay, and LuckyHills—giving affiliates exclusive access to campaigns and competitive revenue shares. The company differentiates itself through its "Makeberry Hub" analytics platform, which consolidates multiple data sources into a unified dashboard, enabling affiliates to track performance, optimize traffic, and scale campaigns using predictive analytics. Makeberry also provides in-house media buying services across key traffic channels, acting as both a network and an agency for its partners.

Business Model

The affiliate program operates under clear terms and conditions, offering brand promotion services that connect publishers (affiliates) with the advertiser's offers. On the business development side, Makeberry emphasizes transparent communication and long-term partnerships. A notable case study with N1 Partners, highlighted at Puzzle Promo, showed up to +25% conversion growth through Makeberry’s media buying and analytics expertise.

Recent Developments

In 2025, Makeberry launched a significant upgrade to its analytics capabilities, reported by Affiverse Media as a "game-changing solution" that unifies analytics into a single powerful platform. This contributed to a 300% increase in partner growth, as covered by Affhub Media. The company’s leadership, including VP Oleksandr Kulyk, has been vocal about sharing market insights—identifying key GEOs that exploded in 2025 and discussing the balance between strategy and smart analytics.

Market Position & Risks

While the company is active on LinkedIn and Instagram (@makeberry.official), it maintains a relatively low corporate profile compared to larger networks. No public funding rounds or acquisitions have been reported. Makeberry’s strength lies in its focused niche: operating its own brands and providing direct, data-rich support to a curated group of affiliates. The primary risk is its reliance on a small portfolio of casino brands, which could be vulnerable to regulatory changes in key markets. However, its recent growth suggests strong execution and market fit within the competitive iGaming affiliate landscape.