Landbrugslotteriet
- Founded
- 1907-01-01 in Denmark
- Headquarters
- Copenhagen, Denmark
Landbrugslotteriet is a Danish non-profit lottery founded in 1907, operating as a self-governing institution (selvejende institution) with the mission to support Danish landscape, nature, and wildlife by returning a significant portion of revenue to public good. It pays out 62% of stakes as prizes and runs monthly draws featuring over 33,000 cash prizes, including a top prize of 2 million DKK. A quarterly promotion called Guldpuljen adds extra prizes of 10×100,000 DKK and 100×10,000 DKK. In recent years the lottery has undergone digital transformation, launching an online player-account system (Min Side) secured by MitID login and partnering with Next Generation Lotteries for a cloud-based platform. The sub-brand Jordnødslotteriet further channels proceeds to nature-conservation projects. Despite a mixed customer rating on Trustpilot (1.9/5), Landbrugslotteriet remains a well-known fixture in Danish gaming, headquartered in Copenhagen.
Detailed Review
History
Landbrugslotteriet was established in 1907 as a selvejende institution (self-owning entity) with no shareholders, governed by a board of directors. Its stated purpose is to generate funds for agricultural, landscape, and wildlife initiatives, with profits channelled back to these areas.
Business Model
The core product is a monthly lottery with a guaranteed top prize of 2 million DKK. Each draw includes more than 33,000 cash prizes ranging from 1,000 DKK to the jackpot. A 15% withholding tax is deducted before payout. The quarterly Guldpuljen promotion adds extra top-tier prizes to stimulate ticket sales. The lottery pays out 62% of stakes as prizes, and the remaining revenue supports public good projects.
Products and Digital Transformation
In 2021, Landbrugslotteriet signed a five-year contract with Next Generation Lotteries (NGL), a subsidiary of Pollard Banknote, to deliver a modern omni-channel platform. NGL provides the Player Account Management solution, Lottery Platform, retail point-of-sale system, and Class Lottery raffle capabilities. This digitisation has enabled online ticket purchases and account management via the Min Side portal, secured by Danish MitID verification. The sub-brand Jordnødslotteriet ("Peanut Lottery") was developed with design studio LOOVA and focuses on funding nature and wildlife projects, marketed as a non-profit lottery directly supporting Danish biodiversity.
Customer Feedback
Customer feedback on Trustpilot is predominantly negative (67% 1-star reviews), with complaints about website login issues, delayed prize payments, and lack of a desired ticket-number preference feature. The company responds to 100% of negative reviews but has been unable to resolve the core technical concerns. The overall rating is 1.9 out of 5 based on 42 reviews.
Leadership
Landbrugslotteriet is led by CEO Bo Flindt Jørgensen, who also founded the separate entity Happy Gamer ApS. The previous CEO was Gitte Tvilling (as of 2021). No other C‑suite executives (CTO, COO, CCO) are publicly confirmed. The company employs a small team (headcount not disclosed).
Key Products
Landbrugslotteriet main lottery
Monthly draw with a top prize of 2 million DKK and over 33,000 cash prizes, tickets from 30 DKK.
Guldpuljen
Quarterly extra-prize promotion offering 10×100,000 DKK and 100×10,000 DKK, automatic entry for active ticket holders.
Jordnødslotteriet
Sub-brand lottery dedicated to funding Danish nature and wildlife projects, sold separately as a non-profit.
Min Side
Digital player-account management platform (web-based, requires MitID authentication).
Key Persons
- Bo Flindt Jørgensen
Speaker