Kingbet Media
- Founded
- 2008-01-01 in Greece
- Headquarters
- Marousi, Athens, Greece
Kingbet Media is a Greek-born award-winning digital publishing group and iGaming affiliate that has operated since 2008. The company specializes in producing high-quality sports betting and gaming content under a proprietary 'infotainment' model, blending sports data, real-time statistics, and engaging editorial. Its flagship property, Kingbet.net, is one of the most visited betting information websites in Greece, offering betting tips, match stats, live scores, operator reviews, and other tools for punters. Over nearly two decades, Kingbet Media evolved from a traditional betting newspaper into a multi-platform content powerhouse, expanding through organic launches and acquisitions. The company's team of 11-50 includes content creators, developers, SEO specialists, and social media strategists who drive quality leads for partner operators. Headquartered in Marousi, Athens, Kingbet Media has extended its reach into international markets, leveraging SEO, PPC, and social media. Recent partnerships, such as the integration of STATSCORE's sports data products, underscore its commitment to data-driven affiliate innovation. Kingbet Media was recognized as Best Non-English Affiliate Website at the IGB Awards in 2023.
Detailed Review
History & Founding
Kingbet Media was founded in 2008 in Greece, initially as a traditional media outlet that published a betting newspaper. The company quickly recognised the shift to digital and transitioned into an online affiliate, launching its flagship site kingbet.net. The founding team, led by Co‑Founders Nikos Olympitis (CEO) and Vassias Berkowitz, combined deep knowledge of the Greek betting market with an ambition to create “the most popular Greek betting info website in Greece”. The company’s early focus on SEO‑driven content and user‑friendly tools allowed it to capture a loyal audience in a competitive market. By 2017, the company had expanded its portfolio, acquiring and launching additional properties to broaden its reach across sports and casino verticals.
Business Model & Products
Kingbet Media operates as a performance‑based affiliate network, monetising traffic through lead generation and revenue‑share agreements with over 50 iGaming operators. Its core offering is a suite of content‑rich websites that provide betting tips and predictions, match stats and reviews, live scores and real‑time data, and operator reviews. The company’s flagship brand, Kingbet.net, serves the Greek market with a localised experience, while other unnamed properties target international audiences. Kingbet Media does not operate its own betting platform; it is purely an affiliate that drives traffic to partner operators.
Technology & Partnerships
Kingbet Media invests heavily in technology to support its content strategy. In 2024, it entered a strategic partnership with STATSCORE to integrate advanced sports data products, including LivematchPro, SportsAPI Elite, CupCenter, and PointsInPlay. This partnership enables Kingbet Media to offer immersive, data‑rich experiences that increase user dwell time and conversion rates. The company also maintains a strong in‑house SEO and SEM team to maintain organic visibility.
Awards & Recent Developments
In February 2023, Kingbet.net was named Best Non‑English Affiliate Website at the IGB Awards in London, cementing its status as a leader in the Greek iGaming affiliate space. In 2024, the company secured a partnership with STATSCORE to enhance its sports data offerings, and in early 2025 the company continued to expand its international footprint, focusing on regulated markets in Europe and Latin America. The company also maintains partnerships with major operators such as Stoiximan.
Key Products
Kingbet.net
The company’s flagship Greek‑language betting information website, offering betting tips, match previews, live scores, operator reviews, and statistical tools. Recognised as the best non‑English affiliate website at the 2023 IGB Awards.
Kingbet Media Affiliate Network
A portfolio of additional affiliate sites (mostly unnamed publicly) targeting international audiences, following the same 'infotainment' model covering sports, casino, and other iGaming verticals.
Sports Data Integration (via STATSCORE)
A key technology layer powering the company’s content, including LivematchPro, SportsAPI Elite, CupCenter, and PointsInPlay for football and basketball coverage.
Offices & Headcount
30 employees (approx.)
Key Persons
- Nikos Olympitis
Co-Founder & CEO
- Vassias Berkowitz
Co-Founder & Managing Director
Notable past members
- Emilio Takas — Head of SEO