Jeton

History and Founding

Jeton was founded in 2016 in London, United Kingdom, with a mission to create a more inclusive and transparent digital payment ecosystem. The company quickly established itself in the iGaming and online entertainment sectors by offering a versatile e-wallet that supports a wide range of local payment methods across Europe, Latin America, Africa, and parts of Asia.

Business Model

Jeton operates as a multi-currency digital wallet and payment gateway, generating revenue through transaction fees, currency exchange margins, and value-added services for merchants. Its B2B offering provides iGaming operators with a single API integration, custom settlement terms, white-label options, and detailed transaction reporting. The platform also earns from prepaid card issuance and usage fees, as well as from JetonCash voucher sales.

Products

Jeton Wallet – A multi-currency e-wallet supporting over 70 payment methods globally, enabling deposits, withdrawals, and peer-to-peer transfers with competitive exchange rates. Jeton Card – An FCA-regulated prepaid card (physical and virtual) for everyday spending, ATM withdrawals, and contactless payments, with real-time controls and card freezing. JetonCash – Anonymous digital vouchers that allow online payments without linking to a bank account or credit card, offering 1% cashback on eligible transactions. Money Transfer – International remittance service covering 27+ countries, including India, Brazil, and Zimbabwe, with near-market exchange rates. Currency Exchange* – In-app fiat currency conversion at competitive rates, available directly within the Jeton Wallet.

Market Position and Competitors

Jeton competes with other digital wallets such as Skrill, Neteller, and PayPal, but differentiates itself through its strong focus on the iGaming industry and support for numerous local payment methods in emerging markets. The company has been recognised by the Financial Times as one of Europe’s fastest-growing companies, ranking #75 in 2024 and #374 in 2025, reflecting its rapid expansion.

Security and Compliance

The company is registered with the UK's Financial Conduct Authority (FCA) as an electronic money institution and holds ISO 27001 and Cyber Essentials Plus certifications. It is an associate member of the Euro Banking Association and adheres to strict AML/KYC regulations. Regular independent audits ensure a secure transaction environment.

Partnerships and Recognition

Jeton has formed strategic partnerships with West Ham United (multi-year extension in 2025) and engages brand ambassadors such as footballers Alexis Mac Allister and Kou Itakura. The company has won gold awards for website and digital design. It is also a member of ACEMPI, the European Association of Payment Institutions, further bolstering its credibility in the payments space.