InTouch Gaming

History and Founding

InTouch Gaming was founded by a team of technology and gaming entrepreneurs in the early 2000s, with early public figure Robert Harrison later serving as CTO. The company launched its first casino brand, mFortune, in 2007, which quickly built a loyal user base in the UK mobile casino space. Over the next decade, InTouch expanded its brand portfolio to include PocketWin, Mr Spin, Jammy Monkey, and others, all powered by a common proprietary technology platform. The key innovation was delivering instant-play, no-download casino games optimised for mobile phones at a time when the mobile gambling market was nascent. This vertical integration—from game design and art to marketing and customer service—allowed InTouch to maintain high margins and rapid iteration cycles.

Business Model and Products

InTouch Gaming operated a fully integrated B2C model, developing its own games and operating multiple casino brands through a shared platform. Its flagship brand mFortune is a mobile-first online casino offering slots, table games, and instant-win games, known for its loyalty scheme "Pots of Gold" and reward spins. PocketWin is a mobile-optimised casino with a curated selection of slots and bingo-style games. Mr Spin focuses on slot tournaments and daily free spin offers for high-engagement casual players, while Jammy Monkey offers classic slot and instant-win games. The proprietary technology platform, including game development tools, player account management, payment processing, and CRM systems, was a key asset that enabled rapid brand deployment.

Market Position and Competition

InTouch Gaming was a mid-sized independent operator in the UK’s regulated online casino market, competing with larger operators like Bet365, 888, and Flutter brands. Its differentiation lay in its mobile-first, instant-play approach and in-house game development, which allowed for faster content updates and higher margins. The company served casual, often mobile-centric players who preferred quick, accessible gaming experiences. The acquisition by Skywind Holdings was partly motivated by Skywind’s desire to enter the UK B2C market and gain control of InTouch’s proven mobile casino technology and brands.

Regulatory Challenges and Licence Surrender

In September 2023, the UK Gambling Commission announced that In Touch Games Limited had surrendered its licence with immediate effect, citing failures relating to social responsibility and anti-money laundering controls. Specifically, the Commission found that the company had not adequately interacted with customers showing signs of harm and failed to properly verify the source of funds for high-spending players. This was the second time InTouch faced regulatory action; in 2021 it was fined £3.4 million for similar failings. The 2023 surrender effectively ended the company’s ability to offer real-money gambling to UK customers under its own licence, though Skywind may have absorbed the brands into its own UK licence structure.

Acquisition and Current Status

In June 2022, Skywind Holdings acquired InTouch Gaming for an undisclosed sum. Post-acquisition, InTouch was expected to operate as a distinct unit within Skywind, with its management team staying in place. However, after the licence surrender, as of 2025, InTouch Gaming’s future as a standalone brand is uncertain. The company’s website remains active but UK-facing casino sites have likely closed or been redirected. The technology and development team may have been integrated into Skywind’s broader B2B operations, focusing on supplying games to other operators rather than running its own B2C sites. The case illustrates the strategic value of proprietary gaming platforms and the significant regulatory risks inherent in the UK market.