Interwetten
- Founded
- 1990-01-01 in Vienna, Austria
- Headquarters
- Gżira, Malta
Interwetten is one of the longest-serving sports betting and online entertainment operators in Europe, founded in September 1990 in Vienna, Austria. It started as a telephone-based sports betting service and made history in 1997 by becoming only the second operator in the world to offer sports betting over the internet. Headquartered in Gżira, Malta, the company serves approximately 1.8 million customers across more than 200 countries, with its platform available in ten languages and particularly strong recognition in German-speaking markets and southern Europe. The product portfolio includes pre-match and live sports betting covering over 70 sports, an online casino launched in 2004, a live casino with real-dealer games, and a skill-games platform introduced in 2006. Interwetten holds licences from the Malta Gaming Authority, Germany, Greece, Spain, Ireland, Sweden, and Nigeria. It is a founding member of the European Gaming and Betting Association and a member of the European Sports Security Association. The company has been repeatedly recognised for customer service excellence and invests continuously in technology, player protection, and mobile optimisation.
Detailed Review
History and Founding
Interwetten’s evolution from a local Austrian bookmaker to a multi‑licensed international iGaming brand illustrates both longevity and adaptability. After pioneering online sports betting in 1997, the company steadily expanded its offer: a casino was added in 2004, followed by a skill‑games section in 2006 featuring card games such as Schnapsen. The platform became mobile‑friendly for Android, iOS, and Windows Phone devices, and today the Interwetten app provides a seamless betting experience.
Products & Platforms
- Sports Betting: Pre‑match and live in‑play betting on more than 70 sports, including football, tennis, basketball, ice hockey, and darts. The sportsbook is known for competitive odds and extensive live betting markets. - Online Casino: Launched July 2004, featuring slots, table games (roulette, blackjack), and video poker from multiple software providers. - Live Casino: Real‑dealer games streamed in real‑time, popular among customers seeking an immersive experience. - Skill Games: A dedicated platform for games that emphasise player skill, offered since 2006. - Mobile App: Available for Android and iOS, offering the full range of betting and casino products.
Regulation & Licensing
Interwetten Gaming Ltd. holds MGA licence MGA/B2C/110/2004. The company has also passed licensing procedures in Germany (2020), Spain (Interwetten España Plc., licensed by DGOJ in 2012), Greece, Ireland, Sweden, and Nigeria (2020). In Germany, it is authorised for sports betting in Schleswig‑Holstein and holds a federal licence.
Technology & Partnerships
Interwetten partners with technology providers such as SONIO for identity verification and fraud prevention (announced September 2024). Its platform is built and supported by Sportsbook Software, an internal technology arm. The operator has also struck major sponsorship deals: it became the official betting partner of the National Hockey League in Austria and Germany (2026), and has sponsorships with the German Ski Association and the Austrian Ski Association.
Market Position & Growth
With an estimated annual betting revenue of around €1.4 billion (ZoomInfo) and a team that has grown significantly (LinkedIn reports 51‑200 employees; Wikipedia states approximately 100), Interwetten continues to expand its footprint in regulated markets. Its focus on player protection, responsible gambling, and high‑quality customer service has earned it multiple awards for best customer service in the industry.
Key Products
Sportsbook (Sports Betting)
Pre-match and live betting on major sports worldwide; one of the first online sportsbooks launched in 1997.
Live Betting
In-play wagering with dynamic odds updates.
Online Casino
Slots, roulette, blackjack, and other table games, added in 2004.
Live Casino
Real-time dealer games (roulette, blackjack, baccarat).
Virtual Sports
Computer-simulated sporting events available for betting 24/7.
Skill Games
Platform launched in 2006 offering skill-based games such as Schnapsen.
Mobile Platform
Optimised for Android, iOS, and Windows Phone devices.
Sports Betting
Pre‑match and live betting on over 100,000 events annually across more than 70 countries, covering all major sports.
Sports Betting (Pre‑match & Live)
Core offering covering 70+ sports with live in‑play markets.
Skill Games Platform
Card games and other skill‑based games, launched in 2006.
Interwetten Mobile App
Native apps for Android and iOS offering full betting and casino products.
Interwetten.com
Primary web platform available in 10 languages.
Offices & Headcount
150 employees (approx.)