High 5 Games

History & Founding

High 5 Games was founded in 1995 by Anthony Singer and Susan Stein, beginning as a small development studio for land-based slot machines. The company released its first video slot, titled 777, in 2002, but its major breakthrough came in 2008 with the launch of Da Vinci Diamonds, which became a top-performing title for IGT. Throughout the 2010s, H5G expanded internationally: by 2010 its games were available in 50 countries, and Noah's Ark was named IGT's Online Game of the Year. The 2015–2020 period saw the launch of the H5G-RGS platform in New Jersey, Malta, Gibraltar, and the UK, direct integrations with major operators like Bet365 and The Stars Group, and the opening of a Malta office. The company reached its 400th game milestone in the early 2020s and added licences in Michigan, Italy, and Spain.

Business Model

H5G generates revenue through two primary channels. On the B2B side, it licenses its proprietary Remote Game Server (RGS) platform to online casino operators, who integrate H5G's slot titles into their own offerings. This model allows the company to earn recurring fees and revenue shares from real-money gambling. On the B2C side, it operates the High 5 Casino social casino app, where players use virtual coins for entertainment (no real-money gambling). The app monetises through in-app purchases of virtual currency and features, leveraging a large user base of over 33 million registered players.

Products & Platforms

The company's core product is its RGS platform, which hosts more than 500 slot titles. Notable exclusive games include Da Vinci Diamonds, Golden Goddess, and Noah's Ark. The High 5 Casino app offers over 1,500 slots, including 300+ exclusive titles. H5G has also developed innovative features: Loot Links triggers linked prize pools in games like Billionaire's Bank; Flash Prize awards boosted or bonus spins during promotional campaigns. The Slot Studio tool lets players customise game themes and features, mixing mechanics to create personalised experiences. Other brands in the portfolio include Green Machine, known for multiplying scatters and LootLink mechanics.

Market Position

H5G is one of the largest independent casino game suppliers, competing with major incumbents like IGT, Scientific Games, and Aristocrat. Its strength lies in its extensive library of proven land-based titles that have been successfully adapted for online and mobile play. The company's B2B platform serves prominent operators such as DraftKings and Golden Nugget, while its B2C social casino ranks among the most popular in the United States. International licensing in key regulated markets (New Jersey, Michigan, Malta, UK, Sweden, Denmark, Italy, Spain) underpins its global reach.

Legal and Regulatory Challenges

In February 2025, a Washington state jury ordered H5G to pay $24.9 million in damages to social casino players in a class-action lawsuit alleging that the company's virtual-coin system constituted illegal gambling. Additionally, in 2025 the Connecticut Department of Consumer Protection announced a settlement of over $1.5 million for alleged violations of state law, leading H5G to cease online casino operations in Connecticut. These cases highlight the ongoing regulatory scrutiny faced by social casino operators.