- Headquarters
- Greer, South Carolina
Healthy Business Group (HBG) is a workforce health solutions company that helps small to midsize employers enhance benefit offerings for both full‑time and part‑time employees. In recent years the company expanded its platform to include HealthEE by HBG, an online store that makes health coverage accessible to association and union members, part‑time and gig workers, freelancers, and other individuals who traditionally lack employer‑sponsored benefits. Through its partnerships with brokers, associations, and employers, HBG aims to democratize access to affordable medical plans and navigation support. The company’s solutions are designed to address the growing need for flexible, portable benefits in a changing labor market.
Detailed Review
Business Model
HBG operates at the intersection of health insurance and workforce flexibility. Its flagship product, HealthEE by HBG, functions as a marketplace where individuals can purchase a variety of coverage options—including medical, dental, and vision plans—all in one location. The platform is targeted at people who work outside the traditional 9‑to‑5 structure, such as gig workers, part‑time employees, and freelancers, who often struggle to find affordable health benefits.
Key Product: HealthEE
HBG’s model is built on partnerships with third‑party administrators, insurers, and technology providers. Notably, in 2024–2025 the company deepened its collaboration with Rightway, a healthcare‑navigation and pharmacy‑benefits firm. Under the expanded partnership, anyone who purchases a health plan through the HealthEE by HBG store also receives access to Rightway’s clinician‑guided navigation service. This pairing aims to improve health literacy and equity by giving members a personal health guide who can help them find high‑quality, cost‑effective care.
Benefits Administration
HBG also offers benefits administration support for employers, enabling them to provide competitive packages without the administrative burden. The company’s approach is particularly relevant for sectors with high turnover or non‑standard employment arrangements, such as retail, hospitality, and the gig economy. While HBG does not manufacture or license iGaming products, its business model shares similarities with B2B benefits platforms that serve as intermediaries between carriers and end‑users.
Key Products
HBG Purchasing Solutions (Core Consulting)
Supply chain management and procurement consulting for independent restaurant chains; includes contract negotiation, broadline distribution management, category management, product sourcing, and market insights.
Buyers Edge Platform Partnership
Access to over 350 manufacturer contracts, 165,000+ rebates, 45,000 deviated prices, and aggregated reporting software that provides price trend analysis, location-level detail, price discrepancy analysis, and sortable data by category, time period, location, or vendor.
Buyers Edge Reporting Software
Data visualization tool that enables operators to view purchasing data, track cost trends, and benchmark performance across their locations.
HealthEE by HBG
An online store where individuals (including part‑time, gig, and freelance workers) can purchase medical, dental, and vision insurance plans. Also includes care navigation via Rightway.
HBG Core Benefits Platform
Underlying technology used by employers and brokers to administer group health benefits and compliance.