Gamewise

Founding & History

Gamewise was formally announced in July 2021 as a 50/50 joint venture between Delaware North (Buffalo, New York) and GAMING1 (Liège, Belgium). The partnership was designed to combine Delaware North's extensive land-based casino and hospitality footprint in North America with GAMING1's proven omnichannel technology stack and game content library. GAMING1 had already established itself as one of Europe's largest gaming operators, running over 42 gaming halls and casino resorts across Belgium, France, and Switzerland, and holding market-leading online operations in several regulated markets. The joint venture was structured to bring GAMING1's B2B platform services to the rapidly expanding U.S. sports betting and iGaming market, which was opening state by state following the 2018 Supreme Court decision (PASPA repeal). Delaware North, which operates casinos and entertainment venues across the U.S., agreed to offer its mobile iGaming brand, Betly.com, exclusively through the Gamewise partnership in all new markets where it holds land-based casino licenses.

Product & Platform Portfolio

Gamewise's core offering is a modular, flexible sports betting and casino platform that provides a seamless betting and gaming experience. Key features include superior gamification capabilities, full land-based casino integration (such as rewarding in-person play with online bonuses), localized bet pricing, and market-leading bet acceptance ratios. The platform is designed to be truly turnkey, meaning operators can launch a complete online sportsbook and casino under their own brand without needing to build technology or acquire licenses themselves. The two primary branded products currently powered by the platform are Betly Sportsbook (Delaware North's mobile sports betting brand, exclusive to Gamewise in new markets) and MVGBet (a full sportsbook and casino app). Additionally, Gamewise provides ongoing platform operations support through a related entity, PlayWise Systems, which offers 24/7 live monitoring, customer support, incident response, payment integration health checks, and escalation management.

Market Position & Competitive Advantage

Gamewise differentiates itself from larger, more rigid iGaming suppliers (such as DraftKings, FanDuel, or Kambi) by focusing on regional land-based operators who want to launch online under their own brand without heavy capital expenditure or resource drain. The joint venture’s partnership model minimizes the resource impact on the operator's core business while providing a proven, compliant platform. This approach is particularly attractive to mid-sized casino operators who lack the scale to build proprietary technology but wish to retain customer data and brand equity. Gamewise also benefits from GAMING1's experience in over a dozen regulated markets globally, giving it deep regulatory expertise adaptable to individual U.S. state requirements.

Licensing & Compliance

Gamewise holds or operates under regulatory licenses in multiple U.S. states, including Arkansas, Ohio, Tennessee, and West Virginia, with plans to expand as additional states legalize online sports betting and iGaming. The underlying GAMING1 technology is licensed and certified in numerous regulated jurisdictions across Europe and Latin America, ensuring rigorous standards for fairness, security, and responsible gaming. Delaware North’s existing land-based casino licenses facilitate faster market entry.

Headcount

The company employs approximately 11-50 people, as indicated by LinkedIn and other corporate profiles, reflecting a lean team focused on technology integration and partner management.

Leadership

Based on available public information, Gamewise does not have a publicly named CEO, CTO, CCO, COO, or other C-suite officers. The joint venture is managed through senior executives seconded from both parent companies, including Luisa Woods (Vice President of Marketing, Delaware North Gaming Division) as a primary spokesperson and Victor Araneda (Chief Business Development Officer at GAMING1) as the partnership lead. No dedicated founder roles are listed for the JV, with founding effectively held by the parent companies.