Gamble Alert

History and Founding

Gamble Alert was founded in 2021 in Ibadan, Oyo State, Nigeria, by a team of professionals concerned about the rising harm from gambling in the country. The organisation is registered as Awareness on Gambling Risk Initiative with the Corporate Affairs Commission, and its official name, Gamble Alert, serves as the public-facing brand. The founding team, while not individually named in public sources, established the organisation as a non-profit funded entirely by voluntary donations from the gambling industry, a model that ensures independence while fostering industry accountability.

Business Model and Funding

Gamble Alert operates as a non-profit with a unique funding structure: it receives financial support exclusively from gambling operators through a voluntary donation system. This arrangement allows the organisation to maintain its charitable mission while working closely with the industry to implement harm-minimisation measures. The organisation does not charge for its services; the national clinical helpline, school programmes, and operator training are all provided free of charge to users. Revenue from industry donations covers operational costs, including staff salaries, helpline infrastructure, and community outreach.

Core Products and Services

Gamble Alert offers a suite of services focused on prevention, treatment, and research. The National Clinical Helpline and Counselling Service provides toll-free, confidential support 24/7, with therapy sessions and rehabilitation referrals for problem gamblers across Nigeria and neighbouring countries. The Youth Underage Gambling Prevention Programme delivers school-based sensitisation that has directly reached over 3,000 secondary school students. The Responsible Gaming Symposium (TRGS) is an annual conference that convenes regulators, operators, clinicians, and civil society to set standards for harm prevention. The Operator Training and Capacity Building programme trains gaming staff on responsible gaming practices. Additionally, a Research, Data and Evaluation Unit produces behavioural insights and annual impact reports, while Community Outreach and Media Engagement extends reach through radio campaigns on Splash FM and Crest FM.

Market Position and Reach

Gamble Alert is widely recognized as Nigeria's leading voice for player protection and safe gaming. Its programmes have been endorsed by regulators and operators, and the organisation has a formal partnership with the gambling industry. The helpline serves clients from across Nigeria and neighbouring West African countries. The 2025 Responsible Gaming Symposium marked a milestone, establishing national benchmarks for collaboration. The organisation's reach extends beyond its direct programmes through radio and grassroots engagements in Ibadan, Eruwa, and Lalupon.

Leadership

Fisayo Oke serves as the Chief Executive Officer, confirmed through the official website, social media posts, and industry coverage. No other C-level executives, such as a CFO or CTO, are publicly listed. The LinkedIn company page shows 11–50 employees, but specific roles beyond the CEO are not disclosed.

Recent Developments and Future Direction

In 2025, Gamble Alert released a snapshot report highlighting its achievements: reaching over 3,000 students, treating 356 individuals with a 74% completion rate, and convening the first Responsible Gaming Symposium. The organisation is expanding its research capabilities and intends to deepen its influence across West Africa. It remains focused on data-driven prevention and clinical support, while advocating for stronger regulatory frameworks in the Nigerian gambling landscape.