EvenBet

History and Founding

EvenBet Gaming was born from a freelance software development venture launched in 2001 by Dmitry Starostenkov and a small team of programmers. Initially the company worked on a wide variety of projects – from HR systems and vehicle diagnostics to social media tools – before pivoting to online poker software in 2004. The first commercial poker product was released in 2007, and by 2012 the company had entered the mobile market with native apps. The following year it reached one million registered players, a milestone that accelerated its growth into a global poker platform provider.

Business Model

Today EvenBet’s primary product is a turnkey poker platform that operators can deploy in four main configurations: Standalone Poker Room – a fully independent poker site with rake-based revenue; Poker Skin – a branded room running on an existing network, sharing liquidity and tournaments; Poker Network – the operator creates its own network of rooms, connecting multiple sites; and Crypto Poker – a standalone room with integrated cryptocurrency support (Bitcoin, Ethereum, etc.) and crypto-specific tables. The platform supports over 120 payment systems, including major cryptocurrencies, and provides 24/7 post-sale support, marketing training, and regular software updates.

Products and Platform

In 2024 the company launched its “Poker Clubs” product, an omnichannel club-based poker solution designed to boost player retention and social interaction. EvenBet’s proprietary back-office system (EvenBet Back Office) offers granular control: dynamic dashboards, player segmentation, affiliate management, custom reports, bonus tools, and advanced anti-bot/anti-fraud protection. The software is also API-ready for integration with third-party casino games and sports betting modules. The company’s aggregation hub integrates over 10,000 third-party casino games from leading providers alongside the poker platform.

Market Position and Recognition

EvenBet has been recognised as a “Top 10 Poker Software Provider” by multiple industry awards and was shortlisted at the SBC Awards 2019. It maintains a strong presence at iGaming events globally and publishes thought-leadership reports such as “iGaming Future 2026”. While EvenBet is best known for poker, its platform can function as a full iGaming hub, incorporating casino, sportsbook, and daily fantasy sports modules. The company is licensed by the Malta Gaming Authority (MGA/B2B/439/2020) and complies with regulatory frameworks in multiple jurisdictions. Competition includes companies like Microgaming, Playtech, and GGNetwork, but EvenBet differentiates itself through deep poker specialization, flexible deployment models, and a strong crypto-ready offering.

Recent Growth

In the past three years EvenBet has more than tripled its team size, reflecting rapid expansion. The company remains privately held and does not disclose financials, but industry sources estimate annual revenue in the tens of millions.