Estrela Bet

History and Licensing

Estrela Bet entered the Brazilian iGaming market in 2019 under a Curaçao license, but its real acceleration came with Brazil's phased regulatory program. The company was among the first to meet all conditions for a definitive Brazilian license, paying the required fee and implementing local compliance measures by early 2025. It operates under the legal entity EB INTERMEDIAÇÕES E JOGOS S/A, registered with CNPJ 52.639.845/0001-25. The transition to full Brazilian regulation marked a significant milestone, positioning Estrela Bet as a compliant, locally rooted operator.

Products and Technology

Estrela Bet offers a full sportsbook covering football, basketball, tennis, MMA, Formula 1, and many other sports, with pre-match and live betting. Its online casino includes slots, table games, and live dealer options from multiple providers. A standout product is V-Play Football Brazil, a virtual football simulation co-developed with Inspired Entertainment and powered by Altenar's sportsbook platform, launched in August 2025 to capture the passion of Brazilian football. The entire platform runs on Pragmatic Solutions' certified Player Account Management (PAM) system, which went live in January 2025 under the new regulations, providing a compliant and integrated experience across desktop and mobile. The company also offers a dedicated Android app.

Market Position and Integrity

Estrela Bet has grown organically without external venture capital, becoming one of Brazil's largest gaming platforms. It focuses on localization and player experience, hosting "Players Experience Day" events and maintaining 24/7 customer support via a dedicated 0800 number. In 2025, it joined the International Betting Integrity Association (IBIA) to strengthen its commitment to combating match-fixing and fraud. The company renewed its sponsorship with Brazilian sports media brand Cazétv, though financial terms were not disclosed.

Leadership

Estrela Bet is led by founder and CEO João André Gerçossimo, who has publicly outlined ambitions to expand beyond Brazil while maintaining local roots. Fellipe Fraga serves as Chief Business Officer (CBO), as confirmed in the Inspired Entertainment press release. No other C-level executives (CTO, COO, CFO, etc.) are publicly documented. The company does not maintain a formal leadership page, and its headcount remains undisclosed.