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Founded
2009-01-01 in United States
Headquarters
New York, NY, USA

ERShares (EntrepreneurShares, LLC) is a US-based investment firm that applies venture-capital-style research principles to public equities and combines them with select private-company exposure inside liquid ETF and mutual fund structures. Founded by Dr. Joel Shulman, the firm's investment framework is built on the Entrepreneur Factor, a proprietary rules-based methodology developed from over 30 years of academic research at Babson College and Harvard University. Headquartered in New York, NY, with 11–50 employees, ERShares pioneered the 'private-public crossover ETF' concept, offering retail investors access to late-stage private companies like SpaceX, Kalshi, and Anduril alongside a portfolio of publicly traded innovators within a single daily-liquid ETF (ticker: XOVR). The firm also manages the ENTIX Global Entrepreneurs Fund, an actively managed global strategy. ERShares positions itself as a democratizer of private equity, historically available only to institutional and accredited investors, by embedding private-market exposure in an ETF's net asset value without separate subscriptions, lockups, or K-1 tax forms. Its products are listed on Nasdaq and available through major brokerage platforms.

Detailed Review

Business Model and Investment Philosophy

ERShares differentiates itself through its “VC Lens” investment framework, which uses multi-factor quantitative screens and fundamental research to identify publicly traded companies with entrepreneurial characteristics, such as founder leadership, high insider ownership, and innovation-driven R&D. This approach is codified in the Entrepreneur 30 Total Return Index, a rules-based index that serves as the equity component of the firm’s flagship ETF, XOVR. Launched in its current form on Nasdaq on August 29, 2024, XOVR combines that index with a measured sleeve of private-company exposure obtained through Special Purpose Vehicles (SPVs). The firm was an early mover in structuring such exposure within an ETF wrapper, navigating regulatory and operational complexity to allow NAV-based pricing and daily liquidity.

Products and Platforms

XOVR ETF is the firm’s flagship product, applying a VC-style research process to a portfolio of publicly traded entrepreneurial companies and adding a measured sleeve of private-company exposure (e.g., SpaceX, Kalshi, Anduril) obtained through an SPV structure. It offers daily liquidity, NAV-based pricing, and standard 1099 tax reporting. The ENTIX Global Entrepreneurs Fund is an actively managed global equity mutual fund that invests in entrepreneurial companies worldwide using the Entrepreneur Factor methodology. The Entrepreneur 30 Total Return Index is a proprietary, rules-based index that selects 30 publicly traded companies based on the Entrepreneur Factor, underlying the public equity portion of XOVR and serving as a benchmark. ERShares also offers Custom Direct Investment Programs for accredited investors, providing direct access to private-company opportunities with reduced fees.

Leadership and Team

The firm’s research is anchored by Dr. Joel Shulman, who serves as CEO, CIO, and founder, bringing decades of academic work on entrepreneurial firms. Eva Ados is Chief Investment Strategist and COO, contributing to the firm’s strategic direction and operational oversight. The broader team spans private equity, compliance, quantitative analysis, and data science. Key senior roles include Director of Private Equity Kevin Cramton, Senior Vice President of Operations and Compliance Mihai R. Prisacariu, and Vice President of AI & Data Research David Zamarin. The firm is registered as a Registered Investment Adviser and partners with Nasdaq for listing and various financial platforms for distribution.

Market Position and Recent Developments

In 2026, XOVR gained significant attention for its exposure to SpaceX, which delivered substantial unrealized appreciation following SpaceX’s IPO, and the firm introduced a “Shareholder Protection Plan” to prioritize long-term investors during such events. ERShares issued a detailed clarification of its fee structure for private-company exposure in March 2026, emphasizing that acquisition costs are pre-incurred and no separate performance or carried interest fees apply. The firm continues to refine its SPV framework to improve efficiency and transparency, maintaining its position as a pioneer in providing retail investors with liquid access to private markets.

Key Products

  • XOVR ETF (ERShares Private-Public Crossover ETF)

    A Nasdaq-listed ETF that applies a VC-style research process to a portfolio of publicly traded entrepreneurial companies and adds a measured sleeve of private-company exposure (e.g., SpaceX, Kalshi, Anduril) obtained through an SPV structure. Offers daily liquidity, NAV-based pricing, and standard 1099 tax reporting. Relaunched on August 29, 2024.

  • ENTIX Global Entrepreneurs Fund

    An actively managed global equity mutual fund that invests in entrepreneurial companies worldwide using the Entrepreneur Factor methodology.

  • Entrepreneur 30 Total Return Index

    A proprietary, rules-based index that selects 30 publicly traded companies based on the Entrepreneur Factor. This index underlies the public equity portion of XOVR and serves as a benchmark for the firm's research.

  • Custom Direct Investment Programs

    Tailored investment programs for accredited investors, offering direct access to private-company opportunities with reduced fees.

Offices & Headcount

30 employees (approx.)

Key Persons

Recent News

  • XOVR ETF Adds $30M Kalshi Stake, Mirroring Pre-IPO SpaceX Bet

    XOVR ETF Adds $30M Kalshi Stake, Mirroring Pre-IPO SpaceX Bet

    ERShares' XOVR ETF has invested $30 million in prediction market operator Kalshi, making it the second ETF to hold the privately held, CFTC-regulated company, following a strategy similar to its pre-IPO SpaceX bet that drove strong second-quarter returns.

    2026-07-15