EGT Kenya

Overview and Business Model

EGT Kenya functions as the regional operational and sales hub for EGT Digital’s expansion into East Africa, with a primary focus on Kenya. The company’s core offering is a full iGaming technology stack that includes a scalable platform, a gaming aggregator enabling third-party integration, a sports betting module, a comprehensive CRM system, and a payment gateway. Its proprietary game portfolio features several branded jackpot networks – Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot – which are designed to increase player retention and engagement.

Products and Platforms

EGT Kenya provides a complete B2B solution for operators. The platform supports online casino, sportsbook, and other verticals. The Gaming Aggregator allows operators to integrate third-party game content alongside EGT’s own titles. The sportsbook module offers a comprehensive betting experience. Additional tools include a CRM system for player retention, a payment gateway for transactions, and the Bonus Hub for promotional campaigns. The company also offers a range of instant games and slot titles featuring multi-level progressive jackpots.

Partnerships and Market Expansion

Recent partnerships highlight rapid market penetration. In 2025, EGT Digital launched its Gaming Aggregator and slot titles with Kenyan operator Bangbet, subsequently expanding the partnership to Nigeria, Ghana, Tanzania, and Uganda. That same year, EGT Digital also formed a strategic alliance with Pepeta, bringing its jackpot games to pepeta.com. These deals underscore EGT Kenya’s role as a gateway for EGT’s content across multiple African jurisdictions.

Leadership and Company Background

EGT Kenya is led by Zsuzsanna Zeibig, General Manager for the subsidiary and also Sales Manager for Africa at EGT Digital. The global parent company, Euro Games Technology, was founded in 2002 in Sofia, Bulgaria, and employs over 5,000 people worldwide with 28 offices globally. Although the specific headcount for the Kenyan office is not disclosed, the subsidiary benefits from EGT’s extensive experience in land-based gaming, translating proven mechanics like multigame terminals and roulette centers into its digital offerings.

Awards and Recognition

EGT Digital has received multiple industry awards, including Best Slot Game Provider 2025, Online Provider of the Year 2024, and The Best Performing Slot Game 2024, reflecting the quality and performance of its products in the Kenyan and broader African markets.