- Founded
- 1998-01-01 in London, United Kingdom
- Headquarters
- 53‑79 Highgate Road, Unit 450 Highgate Studios, London NW5 1TL, United Kingdom
- info@aquagaming.com
- Phone
- +44 20-7284-6080
Aqua Gaming Limited is a London‑based supplier of open‑architecture gaming platforms, operating since 1998. The company offers both fully bespoke and modular turnkey solutions covering bingo, casino, poker and instant games. Its service portfolio also includes secure back‑office functions such as fraud control, call‑centre support, customer retention programmes, payment processing, hosting and game development. Aqua Gaming positions itself as a flexible partner for new market entrants, emphasising transparent pricing models that enable quick and affordable launch of gambling operations. The company’s headquarters are located at Highgate Studios in London, and it serves a global client base of online operators. While it maintains a low public profile, its core offering remains a comprehensive, white‑label platform for regulated iGaming markets.
Detailed Review
Products and Services
Aqua Gaming Limited has been a provider of iGaming infrastructure for over two decades, with a stated market focus on open‑architecture solutions. Its product suite is designed for operators seeking either a complete turnkey package or individual modular components. The core platform supports multiple verticals:
- Bingo – Fully customisable bingo games with configurable ticket pricing, patterns and prize structures. - Casino – A range of classic and video slots, table games and live dealer integrations, delivered via a central API. - Poker – Multi‑table poker rooms with ring games and tournaments, including rake management and player tracking. - Instant Games – Scratch cards, keno and other rapid‑play titles with instant win mechanics.
In addition to front‑end gaming, Aqua Gaming provides a suite of back‑office services: fraud detection and prevention, 24/7 call‑centre support, customer retention tools (e.g. loyalty programmes, bonuses), payment processing (multiple currencies and PSPs), managed hosting and in‑house game development.
Business Model
The company emphasises flexible pricing – typically a one‑time setup fee plus a revenue share, without long‑term lock‑in contracts – which it claims lowers the barrier to entry for new operators. Its target audience includes start‑ups and established brands looking to expand into new regulated markets. Technical architecture is described as modular, allowing operators to select only the components they need (e.g. player wallet, reporting, CRM).
Market Position
Compliance with relevant gambling jurisdictions is assumed but not explicitly detailed in available sources. The company maintains a low marketing profile, with its primary online presence being a listing on the iGaming Suppliers directory. It serves a global client base, though specific operators or partnerships are not publicly disclosed.
Key Products
Turnkey Solution
Fully managed online gambling operations covering casino, poker, bingo and instant games.
Modular Platform
Selectable components for casino, poker, bingo and instant games.
Back‑Office Services
Fraud control, call‑centre support, customer retention, payment processing, hosting, game development.