efbet.com

History & Licensing

Efbet was founded in 2006 by Bulgarian entrepreneurs Tzvetomir Naydenov and Boyan Naydenov. The company quickly became the first locally licensed online bookmaker in Bulgaria, cementing its position as a pioneer in the country’s regulated gambling market. To facilitate international growth, the business was incorporated in Malta under the name Eurofootball Limited (registration no. C 40842) and subsequently obtained a licence from the Malta Gaming Authority. It also holds a licence from the Curacao Gaming Authority, enabling access to players in additional jurisdictions.

Products & Platforms

Efbet’s sportsbook is the flagship product, offering pre‑match and live betting on a wide array of sports. The platform has recently introduced advanced features such as Bet Builder (allowing players to create custom bets), Cash Out, and Early Payout, providing greater flexibility and control. The online casino section boasts more than 100 slot titles, multiple variants of roulette, blackjack, and video poker, as well as a live‑dealer suite streamed from professional studios. The casino library is supplied by premier software developers, ensuring high‑quality gameplay and regular new releases. Bingo and virtual sports round out the product range, giving players a varied entertainment experience. The operator offers a fully optimised mobile application for both iOS and Android devices, downloadable directly from the Efbet website. The app mirrors the desktop functionality and includes features such as easy registration, secure deposits, and the same bonus promotions.

Technology & Affiliates

Efbet utilises a modern technology stack that includes Docker, GitLab CI, and SQL for infrastructure and development. Its affiliate programme, launched in 2015 on the Income Access platform, has been a key driver of customer acquisition. The programme is led by an affiliate management team and offers a tiered revenue‑share commission structure between 30% and 50% of net revenue, depending on the volume of players referred.

Retail Presence

In addition to its online operations, Efbet runs a network of over 50 physical casinos in Bulgaria and Romania. These retail outlets complement the digital brand and serve as a key differentiator in the Balkan market, where land‑based gambling remains popular.

Leadership

The company was founded by Tzvetomir Naydenov, who serves as Chief Executive Officer, and Boyan Naydenov, who holds the role of Chief Operating Officer. Together they have guided Efbet from a start‑up to a major regional player. No other C‑level executives (CTO, CFO, CCO) are publicly listed as of the research date.

Recent Developments

Efbet continues to invest in product innovation, as evidenced by the recent launch of Bet Builder and cash‑out functionality. The company remains active in both its domestic Bulgarian market and the broader European iGaming sector, with no public announcements of any closure or cessation of operations (a conflicting online claim appears unverified).