DrawHouse

Company History & Founding Story

DrawHouse was founded by Harry Collins, who previously led product development at the gambling operator Smarkets. The company operated in stealth mode before publicly launching in January 2025 with a £1.5 million pre-seed round led by Fuel Ventures. Collins identified an opportunity to digitize and commercialize the prize-draw format—long popular in retail and charity—as a regulated betting product for licensed operators.

Business Model

DrawHouse sells a white-label prize-draw engine to licensed betting operators. Its platform manages the entire lifecycle of a prize draw: creating the draw, selling entries (often via microtransactions), generating compliant terms and conditions, and settling prizes automatically. The company charges operators a recurring software-as-a-service fee plus a revenue-share on draw proceeds. This model mirrors how iGaming platform providers monetize, but DrawHouse focuses exclusively on the prize-draw vertical rather than sportsbook or casino.

Core Products & Platform

At launch, DrawHouse's flagship product is an API-first prize-draw builder that operators can integrate into their existing apps or websites. The engine supports multiple draw formats (e.g., fixed-prize pools, guaranteed jackpots, and dynamic odds). It also includes responsible-gambling guardrails such as spending limits and age verification. No consumer-facing brand exists; DrawHouse operates entirely through licensed B2B partners.

Market Position & Competitors

DrawHouse enters a niche where incumbents include legacy raffle administration firms and in-house systems built by larger operators. The company differentiates on speed of setup, regulatory compliance, and instant-win mechanics that appeal to younger demographics. Its closest competitors are likely other iGaming B2B platform providers that offer lottery-like products, such as Scientific Games (via its digital lottery division), NeoGames, and Pollard Banknote. However, DrawHouse appears to be the first pure-play prize-draw engine built for the regulated betting market from the ground up, rather than an adaptation of lottery software.

Licensing, Regulation & Clients

DrawHouse itself holds a UK Gambling Commission software supplier license. Its technology is designed to be integrated by operators who hold their own remote betting licenses, and the prize-draw format itself must comply with local definitions of betting or lottery. As of early 2025, the company announced its first partner integrations but has not publicly named the operators. The pre-seed funding round included angel investors with experience at Betfair and Sky Betting & Gaming, suggesting early industry confidence.

Strategic Direction & Recent News

The January 2025 stealth exit and funding announcement constitutes the most significant public news to date. DrawHouse has stated it will use the capital to expand engineering capacity and pursue regulatory approvals in additional jurisdictions, likely beginning with other European markets that regulate online betting. There is no published long-term roadmap beyond becoming the default prize-draw provider for regulated operators.