- Founded
- 2020-01-01 in London, England, United Kingdom
- Headquarters
- London, England, United Kingdom
DNS Pay is a London-based fintech platform that provides secure, high-performance payment processing and technology solutions, with a particular focus on high-risk industries such as iGaming. Founded in 2020 by a group of experienced fintech executives, the company has grown to serve over 100 satisfied partners worldwide with more than 50 creative payment solutions. DNS Pay’s core offering is a unified payment gateway that integrates advanced fraud detection, chargeback prevention, smart transaction routing, and open banking capabilities. The platform is designed for fast and frictionless integration, allowing businesses to access a wide range of local and international payment methods—including digital wallets, credit cards, and alternative payments—through a single API. By prioritising both security and convenience, DNS Pay enables merchants in regulated and high-risk verticals to optimise transaction approval rates, reduce costs, and minimise financial risk. The company also provides real-time reporting and data-driven insights to help clients monitor performance and make informed decisions. With a private ownership structure and a team of 51–200 employees, DNS Pay positions itself as a reliable, technology-first partner for businesses seeking scalable payment infrastructure.
Detailed Review
DNS Pay delivers a comprehensive payment management platform aimed at merchants operating in sectors that face elevated chargeback and fraud risks, such as iGaming, forex, and other high-risk industries. The platform’s key differentiator is its Smart Transaction Routing engine, which automatically directs each transaction through the most cost-effective and efficient processing channel, thereby reducing fees and improving approval rates.
Key Solutions
- Credit Card Processing: Tailored for high-risk verticals, with compliance to global standards (PCI DSS) and built-in advanced fraud detection. - Open Banking Integration: Enables faster, more secure bank-to-bank payments by leveraging open banking APIs, reducing reliance on traditional card networks. - Fraud & Chargeback Prevention Shield: Uses machine learning and behavioural analytics to detect suspicious activity and minimise losses. - Recurring & International Payments: Supports subscription billing and cross-border transactions with multi-currency capabilities. - Real-Time Dashboard & Analytics: Provides up-to-the-minute data on transaction performance, allowing merchants to track KPIs and optimise operations on the fly.
DNS Pay’s infrastructure is built for rapid deployment—the company claims the fastest and easiest single integration, giving clients access to the most advanced payment technologies and a global network of local payment methods. The platform is also designed to handle high transaction volumes while maintaining security and compliance.
Business Model and Market Position
The company operates as a privately held entity, and while specific funding rounds have not been publicly disclosed, its growth is evidenced by a LinkedIn-reported employee count of 51–200 and an expanding partner base. DNS Pay’s reputation in the iGaming sector is reinforced by its listing in the iGamingToday directory, indicating its relevance to that vertical. The platform’s focus on both performance and risk management makes it a competitive choice for businesses that require a reliable payment partner for complex, high-stakes environments.
Key Products
Credit Card Processing
Secure processing for high-risk merchants with fraud detection and chargeback mitigation, compliant with PCI DSS Level 1.
Alternative Payment Methods (APMs)
Integration of local payment methods, digital wallets, and bank transfers in 140+ countries.
Open Banking Solutions
APIs for accelerating account-to-account payments and improving checkout flexibility.
Smart Transaction Routing
Automated routing engine to reduce fees and improve approval rates.
Fraud & Chargeback Prevention
Advanced detection shield minimising losses and alerting merchants.
Real-Time Analytics Dashboard
Centralised monitoring of key metrics, transaction data, and performance insights.
User-Friendly API
RESTful API designed for fast integration with sandbox testing and 24/7 support.
Fraud & Chargeback Prevention Shield
Advanced detection methods to identify threats, minimise losses, and protect businesses from chargebacks.
Real-Time Data Analytics Dashboard
Monitors business performance, tracks key metrics, and provides up-to-the-minute data insights.
Local Payment Methods
Supports a wide range of alternative payment methods (digital wallets, local schemes) for global reach.
Single API Integration
Provides access to all payment methods and services through one unified technical integration.
Recurring Payments
Support for subscription and recurring billing models across multiple currencies.
International Payments
Cross-border payment processing with local payment method support worldwide.
Real-Time Dashboard & Analytics
Live monitoring of transaction performance and key business metrics.
Offices & Headcount
125 employees (approx.)