Dmax Malta

History and Founding

Dmax.tv was established in Malta in 2006 by Ray de Bono and Mr. Schoenfeld as a boutique firm focused on branding and IT solutions. Early on, the company carved a niche in high-end web development, GUI design, and corporate identity work for blue-chip clients across Europe and Africa. Over time, it expanded into the iGaming and gambling vertical, offering tailored online business solutions for operators and suppliers in this regulated industry.

Business Model and Services

The company’s service portfolio includes IT solutions, advanced web development, identity creation and maintenance, and online business strategy consulting. Revenue is generated through project-based contracts and retainers for branding and digital services. Dmax.tv positions itself as a boutique provider that prioritises quality over volume, allowing it to serve demanding clients in the fast-paced iGaming sector.

Products and Platforms

Key offerings include custom web development and GUI design, brand identity creation and maintenance, bespoke software development and IT consulting, and digital strategy consulting for market entry and growth. The company does not operate its own gaming platform or proprietary software brands; rather, it builds and maintains digital assets for third-party clients.

Market Position and Expansion

Dmax.tv serves a mix of corporate and iGaming clients across Europe, Africa, and the Middle East. In 2016, the firm celebrated its 10-year anniversary by opening a UK office, highlighting its ambition to strengthen ties with international clients. The company is listed as a verified vendor on iGaming suppliers’ directories, confirming its active role in the gambling sector. Competitors include other boutique digital agencies in the iGaming space, though the company’s low public profile makes direct comparison difficult.

Leadership and Team

Founder Ray de Bono remains the public face and Creative Director of the company. Co-founder Mr. Schoenfeld is also identified in official sources. The executive team is lean, with no other C-level executives publicly named. The company employs an estimated 25–30 staff based on LinkedIn data and typical boutique firm size.

Recent Developments and Strategy

Dmax.tv continues to operate from its Malta headquarters and has maintained a stable leadership team. The company focuses on adapting its service offerings to the evolving digital economy, particularly within iGaming. No major recent M&A or partnership announcements have been found in public sources, suggesting a steady, independent growth trajectory.