DATA.BET

DATA.BET was founded in 2019 in Riga, Latvia, and has since developed into a business-to-business sportsbook supplier serving online betting operators. Its founding base in Latvia remains the company's headquarters, and its public profile describes an international operation that provides sportsbook technology rather than operating a consumer-facing betting brand. LinkedIn's size band places the workforce at approximately 51–200 employees, which points to a mid-sized technology vendor rather than a large enterprise operator.

Business Model

The company's commercial focus is B2B supply: it provides operators with the core software and data infrastructure needed to run a sportsbook. This includes pre-match and live betting capabilities, odds generation, and frontend elements, delivered through an API-driven ecosystem that can be integrated into an operator's existing platform. Rather than taking end-user bets itself, DATA.BET appears to monetise this offering by selling platform services and data-driven betting content to licensed operators. The company's positioning in the iGaming supply chain is therefore as an enabler of operator brands, not a direct bookmaker.

Product and Vertical Focus

DATA.BET's product set is organised around modular sportsbook components, with esports as a central vertical. The emphasis on esports is notable because esports produce a high volume of fast-moving events, which places particular demands on data processing, odds automation, and real-time updates. The company has also been associated with prediction markets, extending the sportsbook format beyond traditional pre-match and live markets. In coverage around IGB Live 2026, DATA.BET was connected to the argument that esports growth and prediction markets are natural complements, particularly for younger betting audiences.

Market Position and Strategic Direction

Within the B2B sportsbook supplier segment, DATA.BET competes with established platform vendors as well as newer data-led suppliers. Its differentiators appear to be customisation, data quality, and the ability to handle high-frequency esports content. The prediction-market angle signals a strategic bet on non-traditional formats as a next-generation engagement tool for operators. Public information does not disclose a list of named operator clients, but the company's website and LinkedIn presence indicate an active international sales effort across the sports betting industry.

Governance and Public Information

Public records reviewed for this profile do not confirm named C-level executives at DATA.BET. No CEO, CTO, or founder has been explicitly identified in the accessible sources, and the leadership section was therefore left unpopulated. This lack of public leadership information is not unusual for a private B2B supplier of this size, and it means that much of the company's known strategy has been inferred from its product positioning and conference coverage rather than from internal announcements.